Apr 19, 2024  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

Courses


 The following section contains course descriptions.  Click here for information about how to read a course description .

 

International Studies

  
  • INST 101 - Introduction to International Studies

    Credits: (3)
    Instructional Method: Three hours lecture.
    Foundation course in International Studies emphasizing the basic knowledge and core skills necessary to analyze and appreciate the global experience from a multidisciplinary perspective.

    Note(s): This course has been approved for Core Curriculum credit in Global Perspectives.
  
  • INST 488 - International Studies: Senior Project

    Credits: (3)
    Prerequisites: Senior standing and approval of the project by the Committee on International Studies.
    Students research and present a senior project appropriate to their particular area of concentration, supervised by a faculty advisor. Students must earn a grade of “A” or “B” to graduate with the minor.

  
  • INST 489 - Seminar in International Studies

    Credits: (3)
    Instructional Method: Three hours seminar.
    Prerequisites: Junior or senior standing and, for non-minors, approval by the course coordinator.
    Students concentrate on an area of International Studies, which varies each semester depending upon the individual instructors. Course is cross-disciplinary and team-taught.

  
  • INST 489A - Study Abroad Practicum with ISA (Affiliate)

    Credits: (12-18)
    Prerequisites: Consult Director of International Education.
    Open to all majors. This is an affiliate program that allows a student to study a variety of subjects with over a dozen universities in Australia and New Zealand, and many other locations throughout the world. Affiliate programs allow students to maintain RU student status while abroad thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Office of the Registrar. Scholarships are possible.

  
  • INST 489D - Study Abroad Practicum in Kansai Gaidai, Japan

    Credits: (12-18)
    Prerequisites: Consult Director of International Education. Available Fall, Spring, and academic year. Open to all majors. Limited scholarships may be available.
    As an exchange student in Japan, participants can study almost any subject, including Japanese Business Overseas, Media in Japan, Anthropological Perspectives on Japan, Religion in Japan, and Japanese Art. Instruction is in English for most classes, and Japanese is taught at all levels. Exchange programs allow RU students to study abroad while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489E - Study Abroad Practicum with Kassel Universitat in Germany

    Credits: (12-18)
    Prerequisites: German is required.
    Students should be enrolled in, or have completed, German coursework at the 300-level. Open to all majors. Semester or year. This is an exchange program that involves a directed program of travel study designed to augment a student’s knowledge of the German language and culture. Students will receive a minimum of 15 hours per week of formal language instruction in addition to being involved in a total immersion living situation. Permission by the department chair is required prior to enrollment. Exchange programs allow RU students to study abroad while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489G - Study Abroad Practicum in Spain

    Credits: (3-18)
    Instructional Method: Language instruction
    Prerequisites: Permission of the Spanish program director and the department chair is required.
    Available Summer, Fall or Spring. Open to all majors. Students participate in a directed program of travel study designed to augment a student’s knowledge of the language, culture, and literature of Spain. Students will receive a minimum of 15 credit hours per week of formal language instruction in addition to being involved in a total immersion living situation. Permission by the department chair required prior to enrollment. Affiliate programs allow students to maintain RU student status while abroad, thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail, and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489H - International Study Abroad Program: Greece

    Credits: (3-18)
    Instructional Method: Format of course varies.
    Prerequisites: Consult Director of International Education.
    Open to all majors. Courses taken in this program must be taken for letter grades, and will be used in calculating student’s GPA unless prohibited by their RU program requirements.

  
  • INST 489I - Study Abroad Practicum with the Université Catholique de l’Ouest in Angers, France (Semester Exchange Program)

    Credits: (3-15)
    Prerequisites: Two years of undergraduate study.
    Available Spring semester, students receive 15 credit hours and pay in-state tuition to Radford University. A program is also offered in the Summer with slightly different criteria – see the RU Summer Program for additional information. A directed program of travel study designed to augment a student’s knowledge of the French language and culture. Students will usually receive a minimum of 15 hours per week of formal language instruction in addition to being involved in a total immersion living situation. Permission by the department chair is required prior to enrollment. Upon successful completion, students will receive a total of 15 credit hours. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489J - Study Abroad Practicum in Glasgow, Scotland

    Credits: (12-18)
    Prerequisites: Music majors only.
    Students are expected to have an average 3.0 GPA or better to be accepted. Available Spring semester and academic year. This is an exchange program whereby music majors with a minimum 3.0 cumulative GPA are invited to apply to study at one of the oldest and most prestigious institutions in the United Kingdom. Exchange programs allow RU students to study abroad while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489K - Study Abroad Practicum in Mexico

    Credits: (3-18)
    Open to all majors. Offered Spring or Fall. A program is also offered in the Summer with slightly different criteria - see the RU Summer Program for additional information. A directed program of travel study designed to augment a student’s knowledge of the language and culture of Mexico and Latin America. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office. Maximum of 18 credit hours.

  
  • INST 489L - Study Abroad Practicum in China and Taiwan

    Credits: (12-18)
    Prerequisites: Consult Director of International Education.
    Open to all majors. This is an exchange program that allows RU students to study at the National Taiwan Normal University in China or Shanghai Normal University in China while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489M - Study Abroad Practicum with AIFS

    Credits: (12-18)
    Prerequisites: Consult Director of International Education.
    This is an affiliate program that affords students the opportunity to study a variety of subjects through selected universities. Affiliate programs allow students to maintain RU student status while abroad, thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail, and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489O - Study Abroad Practicum with Salzburg College, Austria

    Credits: (12-18)
    Prerequisites: Consult Director of International Education.
    Open to all majors. This is an affiliate program with Salzburg College in Austria that provides students with the opportunity to study courses in the liberal arts, business and education. Instruction is in English. Affiliate programs allow students to maintain RU student status while abroad, thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.

  
  • INST 489Z - Non-RU Study Abroad Practicum

    Credits: (6-18)
    Prerequisites: Pre-approval by Director of International Education.
    Utilized as a means to acknowledge registration in a non-RU affiliated Study Abroad program that has been approved on an individual basis by the Director of International Education and for which a formal articulation agreement has been generated between the financial aid office of the participating university and RU. Special rules apply, so interested parties are strongly encouraged to consult with the University Registrar or the Director of Financial Aid for additional information. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Office of the Registrar. If preapproval has not been attained prior to the student’s participation abroad, the student will not be considered enrolled at Radford University and credit will only be considered under the traditional transfer credit evaluation process.

  
  • INST 490 - Capstone Seminar on Global Issues

    Credits: (3)
    Instructional Method: Three hours seminar.
    Prerequisites: INST 101  and junior or senior standing; or permission of instructor.
    Capstone course for International Studies minor.  Topics may include capitalism, globalization, human rights, corruption, poverty, gender equality, armed conflicts, international terrorism, refugees and migration, climate change, and the environment.  Coursework will include completing a major individual or team project.


Latin

  
  • LATN 101 - Elementary Latin I

    Credits: (4)
    Instructional Method: Four hours lecture and language practice.
    Study of basic language structures and forms, pronunciation of classical Latin, English derivatives, and various aspects of Roman civilization.

    Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
  
  • LATN 102 - Elementary Latin II

    Credits: (4)
    Instructional Method: Four hours lecture and language practice.
    Prerequisites: LATN 101  or permission of the instructor.
    Continued study of basic language structures and forms, pronunciation of classical Latin, English derivatives and Roman civilization.

    Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
  
  • LATN 201 - Intermediate Latin

    Credits: (4)
    Instructional Method: Four hours lecture and language practice.
    Prerequisites: LATN 102  or two years of Latin in high school.
    Review of basic Latin grammar and syntax along with prose readings adapted to the level; study of relevant aspects of Roman civilization.

    Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
  
  • LATN 315 - Advanced Grammar

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: LATN 350  or concurrent enrollment of LATN 350 .
    Intensive study of Latin grammar and syntax. Recommended for students planning to teach Latin.

  
  • LATN 350 - Latin Literature

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: LATN 201  or permission of the instructor.
    Study of a major Latin author or genre. Topic will vary. Credit may be received each time topic is different.

    Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
  
  • LATN 460 - Special Topics

    Credits: (3-4)
    Instructional Method: Three or four hours lecture.
    Prerequisites: LATN 350  and junior standing.
    Advanced study of topics in language, literature or culture. Readings in Latin.

    Note(s): May be taken twice for credit.
  
  • LATN 498 - Independent Study

    Credits: (1-6)
    Prerequisites: Permission of the instructor.
    Design for advanced foreign language students who wish to carry out independent language and cultural studies or other scholarly study under the supervision of a faculty mentor. Students will study in consultation with their mentor and with approval by their department chair or directory. The student’s mentor will design the syllabus and assessments for the language and cultural studies. Students can also pursue their interests for further research. They can also design the research topics together with their mentor. See “Independent Study .”


Management

  
  • MGNT 101 - Introduction to Business and Entrepreneurship

    Credits: (3)
    Instructional Method: Three hours lecture.
    Provides a basic background for the study of businesses and entrepreneurship, and promotes an understanding of the fundamental business practices.

    Note(s): Not open to juniors and seniors except by permission of instructor.
  
  • MGNT 105 - Management in the Movies

    Credits: (3)


    Instructional Method: Three hours lecture

    This course will focus on fundamental management concepts such as conflict management, structured problem solving, diversity, ethical dilemmas, employee need theory, intrinsic and extrinsic rewards, leadership and motivation, and organizational change. A movie or multiple movie segments will be used to introduce and/or reinforce conceptual presentations and readings. 


  
  • MGNT 221 - Fundamentals of Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Designed to provide non-business majors with basic management skills which can be used to increase their effectiveness as managers in a wide variety of professions. Business majors must have completed the Pre-business program and have been admitted to a business major, in addition to having completed any specific prerequisite or corequisite courses, to be eligible to take 300- or 400-level management courses. Students in other majors may take 300- or 400-level management courses if they have reached junior or senior standing and have completed any specific prerequisite or corequisite courses.

    Note(s): Not open to junior or senior level business majors.
  
  • MGNT 240 - Social Entrepreneurship

    Credits: (3)
    Instructional Method: Three hours lecture.
    Exposes students to the concept of social entrepreneurship and how social entrepreneurs are transforming society to deliver social impact in their home communities and abroad.  The content deals with causes, and complexities of major social problems related to poverty, education, healthcare, environmental sustainability, and human rights.  Significant class emphasis is placed on addressing social issues by researching, developing, and completing social change projects.

  
  • MGNT 250 - Entrepreneurship and Innovation

    Credits: (3)
    Instructional Method: Three hours lecture.
    Provides an overview of the principles, theories, and practice of entrepreneurship and innovation. Emphases will be placed on the student understanding how past entrepreneurs have used innovation methods to launch entrepreneurial ventures; and how the student can use their own creativity to launch entrepreneurial ventures.

  
  • MGNT 271 - Introductory Topics in Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Freshman, sophomore, or junior standing.
    Examines topics of interest in management not covered in current course offerings. Primarily intended for courses designed at either freshmen or sophomore level.

  
  • MGNT 322 - Organizational Behavior

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing.
    A study of individual and group behaviors within organizations. Intended to develop in managers a greater awareness of the problems and opportunities in managing individuals in organizations and in increasing employee effectiveness. A business core requirement.

  
  • MGNT 323 - Human Resource Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing.
    Introduction to the most important functions of human resource management, including strategic HR planning, EEO laws, job analysis, recruitment, selection, training and development, performance appraisal, and compensation.

  
  • MGNT 330 - Managing Technology and Information Resources

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing.
    Topics covered include information technologies, information development, and the impact of information technology on organizations at a variety of levels, from personal information systems to enterprise information architectures. Attention is given to the use of information systems for achieving a competitive advantage.

  
  • MGNT 333 - Business Analytics for Decision Making

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing, STAT 200 , and MATH 126  or MATH 151 .
    Develops skills for applying descriptive, predictive, and prescriptive statistical models to assist decision makers with solving business problems. The course is a core requirement for all business majors.

  
  • MGNT 350 - Owning and Managing a Business

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing.
    Designed for students who want to learn more about privately held businesses. Major topics include: identifying business opportunities and threats, evaluating firm performance, developing and managing growth strategies, professional management in the entrepreneurial firm, managing assets, managing human resources, managing risk, preparing a succession plan, and evaluating exit strategies.

    Note(s): Students are advised to take one or more of the following courses: ACTG 212 ; FINC 331 ; or MKTG 340  before enrolling in this class.
  
  • MGNT 357 - Operations Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MGNT 333 .
    Study of modern theory and practice for planning and controlling the operations function, both in manufacturing and service organizations. Quantitative tools of analysis used to support decision making in the various activities of operations management are reviewed. A business core requirement.

  
  • MGNT 361 - Managing Professional Communication and Negotiation

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing.
    Instruction in effective written and oral communications commonly used by leaders and managers in business organizations, and in effective negotiating skills and practices.
     

  
  • MGNT 421 - Leadership and Motivation

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MGNT 322 .
    Study of leadership as an interactive process involving the leader, followers, and situation. Emphasizes understanding the concepts and theories of leadership and motivation and how they are applied by practicing organizational leaders and managers.

  
  • MGNT 425 - Management of Change

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MGNT 322 .
    Introduces organizational development as well as the occurrence of structural and cultural change in organizations. Individual change systems theory is also discussed.

  
  • MGNT 428 - Business Strategy

    Credits: (3)
    Prerequisites: FINC 331 , MGNT 357 , MKTG 340  and senior standing.
    The BBA capstone course focusing on how organizations achieve long-term success in a competitive global environment. Students will learn how the functional skills acquired in other business classes can be integrated with sound strategic principles to make ethical, strategic choices designed to make firms innovative, profitable and achieve growth goals. A business core requirement.

  
  • MGNT 436 - Cultural Diversity and International Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing.
    Study of cultural diversity and the challenges of managing multinational operations in a global business environment. Focuses on understanding, sensitivity, and appreciation for cultural differences. Emphasizes a global perspective on planning for organizational growth and utilizing effective international human resource management practices.

    Note(s): Students cannot receive credit for both MGNT 326 and MGNT 436.
  
  • MGNT 440 - Project & Event Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing or permission of instructor.
    Provides both technical and behavioral management skills for projects and the experience-based sub-category of projects called “events.” The content deals with planning, scheduling, organizing, implementing, and controlling projects using software tools, project management methods, and team leadership behavior.  Significant class emphasis is placed on the project management process applied to a semester-long event/project plan and implementation.

  
  • MGNT 450 - Managing New Venture Creation

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MGNT 250  
    Instructs students on the initiation of business ventures. Topics to be covered in the course include the creation, identification, and analysis of business models; the process of launching new ventures, as either a privately-owned entrepreneurial or corporate-owned intrapreneurial venture; the identification, acquisition, and deployment of the resources necessary to implement business visions; and the implication of growth on firm dynamics.

  
  • MGNT 452 - Business Consulting

    Credits: (3)
    Instructional Method: Three hours lecture/field work.
    Prerequisites: MGNT 350  or MKTG 340  and FINC 331 , or permission of instructor.
    Introduces the student to comprehensive organizational analysis, alternative development and implementation planning in a business firm. Students will work in teams with the management of firms in the surrounding area. Extensive field work is required. managers of firms assigned to their team, conduct analysis of the firm’s problems and develop a plan of action for solving the problems identified. Professional presentations are an integral part of this course.

  
  • MGNT 457 - Technology and Innovation Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing.
    The management of innovation and technology is becoming increasingly important and pervasive in the complex and challenging technology-based business environment. This course emphasizes the role of innovation and emerging technologies in competitiveness and how they impact the strategic and operational objectives of an organization.

  
  • MGNT 460 - Business and Society

    Credits: (3)
    Instructional Method: Three hour seminar.
    Prerequisites: Senior standing and MGNT 322 , or permission of instructor.
    Contemporary issues organizations face with emphasis on the professional conduct of business in a dynamic environment. Special topics may include: business ethics, social responsibility, public affairs, competitiveness, community relations, labor relations, issues management or environmental management.

  
  • MGNT 471 - Special Topics in Management

    Credits: (1-6)
    Instructional Method: Hours and credits to be arranged.
    Prerequisites: Junior standing and approval of instructor.
    Examines topics of special interest in management area not covered in current course offerings. Depending upon the topic, this course may be used to meet requirements for the minor in Women’s Studies.

    Note(s): Can be taken more than once for a maximum of six hours credit.
  
  • MGNT 472 - Independent Study

    Credits: (1-4)
    Prerequisites: Approval of Department Chair.
    Gives an individual student the opportunity to examine a topic of personal interest in more depth than is possible in any existing course. See “Independent Study .”

  
  • MGNT 481 - Management Study Abroad

    Credits: (3-6)
    Prerequisites: A travel/study course taught in conjunction with the summer study abroad program to a chosen destination. The focus is on international business, trade, and monetary practices outside of the United States with hands-on experience in adapting decision making processes and strategies to accommodate different cultures. Major emphasis is placed on understanding the economic environment, gaining cultural insights, learning local business customs, and formulating effective management strategies. The class also provides opportunities to enhance oral, written, and research skills.
    Note(s): May not be repeated.
  
  • MGNT 490 - Management Internship

    Credits: (1-3)
    Prerequisites:  Junior or senior management major, a cumulative GPA of 2.5 or higher and permission of the instructor.
    A one- or two-semester program of work and study in the student’s major area and/or career interest. Learning objectives, qualification and hours of work approved by faculty coordinator and sponsoring agency.  Final grade determined by supervising faculty.

    Note(s): Graded A-F. Course may not be repeated for a better grade.
     

Marketing

  
  • MKTG 101 - Creativity and Innovation

    Credits: (3)
    Instructional Method: Three hours lecture.
    Creativity and innovation theories, processes, and skills are studied and developed using a variety of pedagogical methods.

  
  • MKTG 201 - Critical Inquiry in Marketing

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Either CORE 101  and CORE 102 , or HNRS 103 .
    Introduction to critical thinking and oral and written communication concerning a topic in marketing. Emphasizes key concepts in public speaking and common forms of reasoning.

    Note(s): This course can be used in place of CORE 201  in the Core Curriculum. Students cannot receive credit for both MKTG 201 and CORE 201 or any other CORE 201 equivalent.
  
  • MKTG 340 - Principles of Marketing

    Credits: (3)
    Instructional Method: Three hours lecture.
    Examines the marketing principles, concepts, and practices used by organizations to create value, enhance satisfaction, and manage customer relationships. The course emphasizes how to develop, position, price, distribute, communicate, and promote an organization’s offerings to selected target markets in a dynamic global environment.

    Note(s): A business core requirement.
  
  • MKTG 341 - Advertising Strategy

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MKTG 340 .
    An in-depth study of the administration of the complete advertising program. Integration and coordination of promotion with other variables of the marketing mix as they relate to consumer and industrial markets.

  
  • MKTG 342 - Internet Marketing

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MKTG 340 .
    Introduction to the rapidly evolving world of Internet marketing. The opportunities, problems, tactics and strategies associated with incorporating electronic methods into the marketing function are examined. Emphasis is placed on experiential learning and the latest technological aspects of marketing in the online environment.

  
  • MKTG 343 - Retailing

    Credits: (3)
    Instructional Method: Three Hours Lecture.
    Prerequisites: Junior standing and MKTG 340 .
    Designed to provide a comprehensive understanding of the key perspectives that shape the retail marketplace including environmental influences, retail relationships, retail analysis and decision-making strategies.

  
  • MKTG 344 - Sales Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MKTG 340 .
    Planning, organizing, leading, acquiring and controlling are applied to the management of the sales force and the coordination of the sales force with the total marketing effort.

  
  • MKTG 345 - Integrated Marketing Communication

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MKTG 340 .
    (IMC) Examines how various marketing functions can work together cohesively to achieve effective marketing communication. Students learn how marketing actions need to fit together harmoniously to produce “one voice” in a brand or firm’s communication with its audience.

  
  • MKTG 350 - Consumer Behavior

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MKTG 340 .
    A study of the consumer decision process, the cultural, social, and psychological factors variables that influence behavior, and the impact of consumer actions on marketing tactics and strategies. This course applies concepts from a variety of social science disciplines to include psychology, sociology, and cultural anthropology to describe, explain, evaluate, and predict consumer behavior.

  
  • MKTG 360 - Professional Selling

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MKTG 340 .
    Contains a study of the theory and practice of professional selling and provides an opportunity for skill development relative to sales careers. After studying practical buyer-seller relationships, the students examine the roles of planning, interpersonal communication and resource management in selling effectiveness.

  
  • MKTG 388 - Social Media Marketing

    Credits: (3)


    Instructional Method: Three hours lecture.
    Prerequisites: MKTG 340 .

    A hands-on introduction to the principles and application of inbound marketing strategy facilitated by such social media platforms as blogs, forums, professional and social network services, media sharing, social bookmarking and others.

  
  • MKTG 440 - Supply Chain Management

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MKTG 340 .
    The study of inventory, transportation and traffic management, storage and other logistics functions as an integrated system within the firm and throughout the firm’s supplier and customer channels. Uses problem- solving case studies with computer assisted decision making.

  
  • MKTG 442 - International Business

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing, MKTG 340  and FINC 331 .
    A study of the theories, institutions and trends in international trade and investment. Emphasis placed on the environment within which international business is practiced and the opportunities and challenges managers face in doing business across national boundaries.

  
  • MKTG 445 - Marketing Strategy

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MKTG 340 , and 6 additional hours of MKTG at the 300-level or higher.
    An analysis of marketing environments and the development of marketing objectives, programs and strategies. Marketing strategies developed are integrated with other functional areas within the organization. Case studies and computer simulations may be used.

  
  • MKTG 446 - Marketing Research

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: STAT 200  and MKTG 340 .
    The uses and applications of marketing research in the marketing management decision process employing a project-oriented approach to engage students in all aspects of the marketing research process, from problem definition through management recommendations.

  
  • MKTG 450 - Marketing Analytics

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MKTG 340  and either ITEC 100  or ITEC 281 , or permission of instructor.
    Marketing Analytics tools and techniques are developed and applied to real-world business decisions.

  
  • MKTG 452 - International Marketing

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Junior standing and MKTG 340  or permission of instructor.
    The study of global marketing strategies with emphasis on adjusting plans and techniques to achieve marketing success in different countries, cultures, and around the world. Case studies and international trade study reports may be used.

  
  • MKTG 471 - Special Topics in Marketing

    Credits: (3)
    Prerequisites: MKTG 340 .
    Examines topics of special interest in marketing area not covered in current course offerings. Hours and credit to be arranged. Depending upon the topic, this course may be used to meet requirements for the minor in Women’s Studies.

    Note(s): May be taken more than once for a maximum of six hours credit.
  
  • MKTG 472 - Independent Study

    Credits: (1-3)
    Prerequisites: Approval of Department Chair.
    Gives an individual student the opportunity to examine a topic of personal interest in more depth than is possible in any existing course. See “Independent Study .”

    Note(s): May be repeated once for credit.
  
  • MKTG 481 - Marketing Study Abroad

    Credits: (3-6)
    Prerequisites: Junior or senior standing and MKTG 340  or permission of instructor.
    The study of international marketing with an emphasis on adapting decision-making processes and strategies to accommodate different cultures. Marketing decision processes and methods are examined within the context of an international environment. The class provides opportunities to enhance communication and technology skills, and may include pre-trip meetings and assignments, an in-country experience, and post-trip reflective assignments.

  
  • MKTG 488 - Final Honors Project

    Credits: (3)
    Prerequisites: Completion of business core, enrollment in the Honors Academy, senior standing, a minimum 3.5 GPA in all courses and in marketing.
    Research project in marketing. In order to receive honors credit, a student must earn a grade of “A” or “B” for the final project.

    Note(s): Course may not be repeated.
  
  • MKTG 490 - Marketing Internship

    Credits: (3)
    Prerequisites: Junior or senior standing; minimum GPA of 2.5 (cumulative); and permission of instructor.
    A one- or two-semester program of work and study in the student’s major area and/or career interest. Learning objectives, qualifications and hours of work approved by faculty coordinator and sponsoring agency. Final grade determined by supervising faculty.

    Note(s): Course may not be repeated for better grade. Graded A-F. For a description of graduate courses, please consult the Radford University Graduate Catalog.

Mathematics

  
  • MATH 114 - Math and Human Society

    Credits: (3)
    Instructional Method: Three hours lecture.
    Core Math for the Social Sciences. Topics covered include descriptive statistics, measurement, mathematical modeling, financial mathematics, and voting.

    Note(s): Will not satisfy requirements for a major in mathematics. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 116 - Math and Humanity

    Credits: (3)
    Instructional Method: Three hours lecture.
    Mathematics is studies in its historical and cultural context, as a creative human endeavor. Topics covered include numerical and geometrical ideas and their development, sets, infinity, formal logic, and applications to music and the visual arts.

    Note(s): Will not satisfy requirements for a major in mathematics. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 119 - Mathematics for Biology

    Credits: (3)
    Instructional Method: Three hours lecture.
    Mathematical techniques for biology. Topics include a review of real number operations, probability, graphing, linear, exponential and power functions, and difference equations with numerous applications in biology.

    Note(s): This course has been approved for Core Curriculum credit in the Mathematical Sciences.
  
  • MATH 121 - Math Content for Teachers I

    Credits: (3)
    Instructional Method: Three hours lecture.
    Covers a variety of topics in number systems, operations, proportional reasoning, and basic number theory. The content of this course adheres to the NCTM Standards and the Virginia Standards of Learning where they can appropriately be applied. The purpose of this course is to combine the pedagogy and mathematics needed to appropriately teach elementary and middle school mathematics.

    Note(s): Will not satisfy requirements for a major in mathematics. Students cannot receive credit for both MATH 111 and MATH 121. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 122 - Math Content for Teachers II

    Credits: (3)
    Instructional Method: Three hours lecture.
    A mathematics course for students interested in teaching careers in elementary, middle, or special education. The course focuses on geometry, measurement, algebra, and statistics. Emphasis on developing deep, flexible understandings of mathematical content, as needed for teaching. The content of this course adheres to the National Council of Teachers of Mathematics Standards and the Virginia Standards of Learning where they can appropriately be applied.

    Note(s): Will not satisfy requirements for a major in mathematics. Students cannot receive credit for both MATH 112 and MATH 122. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 125 - Finite Mathematics for Business and Economics

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Two years of high school algebra (or equivalent).
    Contains an introduction to the concepts of functions and graphing, with focus on linear, quadratic, exponential and logarithmic functions. Applications contain simple linear models, linear systems, optimization with quadratic functions and problem solving in finance, such as compound interest and annuities. Calculators and/or EXCEL will be used in problem solving.

    Note(s): Will not satisfy requirements for a major in mathematics. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 126 - Business Calculus

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: A “C” or better in a high-school or college level pre-calculus class; or a “C” or better in MATH 125 .
    An introduction to calculus with particular emphasis on applications in business and economics. Topics include functions, limits and continuity, differentiation, exponential functions and logarithms, anti-derivatives and the integral.

    Note(s): Will not satisfy requirements for a major in mathematics. Students who have received credit for MATH 151  may not also receive credit for MATH 126. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 132 - Honors Applications of Mathematics

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Honors Academy membership.
    An introduction to the application of mathematical ideas for Honors students. Topics vary.

    Note(s): This course can be taken more than once with different topics. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 135 - Fundamentals of Geometry

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Mathematics major, Interdisciplinary Studies-Middle School Education major, Interdisciplinary Studies-Elementary School Education major, or permission of instructor.
    Introduces core concepts and principles of Euclidean geometry, with some attention also given to non-Euclidean geometry. Emphases are placed on the use of spatial visualization and geometric modeling to explore and analyze geometric shapes, structures, and their properties from both formal and informal perspectives. Emphases are placed on the use of spatial visualization and geometric modeling using software and/or physical models to explore and analyze geometric structures and their properties both from formal and informal perspectives.  Course content adheres to the current National Council of Teachers of Mathematics Standards and may include the Virginia Standards of Learning where they can appropriately be applied.

    Note(s): Students who have earned credit for MATH 335 may not subsequently earn credit for MATH 135.  It is recommended that Elementary Education majors take MATH 122  prior to MATH 135.
  
  • MATH 137 - College Algebra

    Credits: (3)
    Instructional Method: Three hours lecture.
    A systematic approach to the concepts of algebra. Topics include basic properties of numbers systems, equations and inequalities, systems of equations, functions and graphs, polynomials and rational functions, exponentials and logarithms.

    Note(s): Will not satisfy requirements for a major or a minor in mathematics. Credit for MATH 137 will not be granted after a student has received credit for any of the following: MATH 126 , MATH 138 , MATH 151 , MATH 152 , MATH 251 , MATH 252  or the equivalent transfer course. Students who have earned credit for MATH 104 may not subsequently earn credit for MATH 137. This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 138 - Precalculus

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: A minimum grade of a B- in high school Algebra II (or equivalent).
    Basic concepts of functions and related real number algebra and graphing, especially polynomial, exponential and logarithmic functions; elements of trigonometry. Will not satisfy requirements for a major in mathematics.

    Note(s): This course has been approved for Core Curriculum credit in Mathematical Sciences.
  
  • MATH 140 - Trigonometry and Analytic Geometry

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Adequate algebra skills necessary.
    Fundamental concepts of plane trigonometry and of plane analytic geometry. Trig functions, trig identities, solving triangles, analytic geometric proofs, conics, parametric equations. Will not satisfy requirements for a major in mathematics.

  
  • MATH 142 - Discrete Mathematics

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: Mathematics major, Interdisciplinary Studies-Middle School Education major, or permission of instructor.
    Introduces the student to discrete structures and mathematical tools which are used to represent, analyze, and manipulate discrete objects. These include sets, functions, relations, graphs, combinatorics, discrete probability, recurrence relations, mathematical induction, symbolic logic, and graphs and trees.

  
  • MATH 151 - Calculus and Analytic Geometry I

    Credits: (3)


    Instructional Method: Three hours lecture.
    Prerequisites: Students must satisfy one of the following: (1) a grade of “C” or better in an approved college-level precalculus course, including or in addition to some trigonometry at the high school or college-level; (2) an SAT math score of 550 or better (or a MATH ACT score of 23 or above); or (3) a passing score on a placement exam approved by the math department.
     

    This course covers the concept of functions, limits, and continuity of functions, the derivative, rules and applications of differentiation. Mathematical software packages and graphing calculators will be used as illustrative and problem-solving devices.

    Note(s): This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum.

  
  • MATH 152 - Calculus and Analytic Geometry II

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: A grade of “C” or better in MATH 151 .
    This course deals with the Riemann integral, the fundamental theorem of calculus, methods of integration, and applications. Mathematical software packages and graphing calculators will be used as illustrative and problem-solving devices.

    Note(s): This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum.
  
  • MATH 160 - Introductory Seminar in Mathematics

    Credits: (1)
    Instructional Method: One hour seminar.
    Prerequisites: Mathematics major.
    Designed for students new to the mathematics major, this is a seminar course that will discuss various professional skills needed to succeed in the major and in a mathematical career. Topics may include: introduction to mathematics literature, discussions of career options, introduction to mathematics technology, and introductions to different topics in mathematics.

  
  • MATH 212 - Elementary and Middle Grades Mathematics for Social Analysis

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 121  and MATH 122 , or permission of instructor.
    This course will prepare future elementary and middle school teachers to critically analyze and explore the world using mathematics. Students will conduct real-world investigations and critiques using elementary and middle school mathematics. This course examines the interplay among mathematical topics and integrates mathematics across the curriculum. Students are introduced to the National Council of Teachers of Mathematics [NCTM] Standards and to the Virginia Standards of Learning. Mathematical content include topics in algebra, data analysis, and probability.

  
  • MATH 251 - Calculus and Analytic Geometry III

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 152 .
    This course covers sequences and series, Taylor and power series, parametric curves, geometry higher dimensional spaces and vector-valued functions. Mathematical software packages and graphing calculators will be used as illustrative and problem solving devices.

  
  • MATH 252 - Calculus and Analytic Geometry IV

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites:  .
    This course covers functions of several variables, discussion of limits, continuity, and differentiability, multivariable optimization, iterated integrals and applications to volumes, line integrals and Green’s Theorem. Mathematical software packages and graphing calculators will be used as illustrative and problem solving devices.

  
  • MATH 260 - Introductory Linear Algebra

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 137  or MATH 138  or MATH 151  or permission of instructor.
    Matrix Operations, systems of linear equations, Gaussian elimination, determinants, basic properties of vector spaces, basis and orthogonality, and eigenvalues and eigenvectors. Calculators and computer software such as MATLAB will be used in this course.

  
  • MATH 280 - Problem Solving

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 152  and MATH 260 .
    Problem solving requiring techniques from precalculus, geometry, first-year calculus, elementary linear algebra, and basic statistics.

  
  • MATH 300 - Mathematical Foundations

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 152  and MATH 260 .
    A first course in the foundations of modern mathematics. The topics covered include sentential calculus, set theory, the number system, induction and recursion, functions and relations, and computation. The methods of proof and problem solving needed for upper-division coursework and the axiomatic basis of modern mathematics are emphasized throughout the course.

  
  • MATH 321 - History of Mathematics

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 251  or permission of instructor.
    The pursuit of mathematics as a human endeavor, illustrating how mathematics has developed over the past 5,000 years including the contributions of diverse cultures. This course will cover not only the evolution and historical perspective of the development of mathematics, but will include a study of the mathematics itself.

  
  • MATH 325 - Special Methods- Secondary Mathematics Education

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: STAT 301  and MATH 251 .
    A special methods course in the teaching of mathematics at the secondary level. Will not satisfy requirements for a major in mathematics except for those in the Bachelor of Science degree program pursuing certification to teach. Special emphasis will be placed on the role of technology in teaching, problem solving, and representation of mathematics concepts.

  
  • MATH 335 - Foundations of Geometry

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 135  or permission of instructor.
    The course presents a formal axiomatic development of Euclidean geometry with an emphasis on valid arguments.  Development of spatial visualization and geometric modeling to explore and analyze geometric shapes, structures, and their properties from both formal and informal perspectives is an important part of the course. The content is presented as a sequence of theorems, each rigorously proven using axioms and earlier theorems. The goal is to develop students’ deeper understanding of geometric content and their ability to think critically. Some attention is also given to non-Euclidean geometry.

  
  • MATH 346 - Differential Equations

    Credits: (3)
    Prerequisites: MATH 260  and a grade of “C” or better in MATH 152 
    A study of techniques for solving differential equations, including first and second order equations and linear systems of equations; Laplace transform and numerical methods. Applications in the sciences will be considered.

  
  • MATH 398 - Mathematics Education Research Seminar I

    Credits: (1)
    Instructional Method: One hour lecture.
    Prerequisites: Junior standing and STAT 200  or STAT 301 , or permission of the instructor.
    Designed to engage mathematics majors in mathematics education research.  The focus is on the literature review, which requires students to identify an area of study within mathematics education, to articulate their research purpose and create a research question.  The literature review paper will be the capstone project in this course.

  
  • MATH 399 - Mathematics Education Research Seminar II

    Credits: (1)
    Instructional Method: One hour lecture.
    Prerequisites: MATH 398  or permission of the instructor. 
    Designed to further develop the mathematics majors as mathematics education researchers.  The attention is placed on developing the prospectus for a study, in which the data collection phase can start in the latter part of the semester or during the summer.

  
  • MATH 412 - Theory of Numbers

    Credits: (3)
    Instructional Method: Three hours lecture.
    Prerequisites: MATH 300 .
    Study of divisibility, primes, congruences, Diophantine equations and quadratic residues.

 

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