MKTG 340 - Principles of Marketing

Credits: (3)

Instructional Method: Three hours lecture.
Prerequisites: Junior standing An overview of the discipline of marketing, the evolution of the marketing concept and the interface of marketing with other major organizational functions.
The functions and institutions of marketing are related to the controllable variables of product, price, distribution and promotion. Emphasis is on adapting to uncontrollable domestic and international environments by adjusting the controllable marketing variables. A business core requirement.