May 24, 2019  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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COMS 333 - Persuasion

Credits: (3)
Instructional Method: Three hours lecture/performance.
Prerequisites: COMS 130  or permission of instructor.
Modification of attitudes and behavior through purposeful oral communication. Techniques studied include generation of attention and interest, motivational devices, persuasive campaigns and development of credibility.



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