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    Radford University
  Feb 20, 2018
2017 - 2018 Undergraduate Catalog
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MKTG 340 - Principles of Marketing

Credits: (3)
Instructional Method: Three hours lecture.
Examines the marketing principles, concepts, and practices used by organizations to create value, enhance satisfaction, and manage customer relationships. The course emphasizes how to develop, position, price, distribute, communicate, and promote an organization’s offerings to selected target markets in a dynamic global environment.

Note(s): A business core requirement.

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