Mar 22, 2019  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 342 - Internet Marketing

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
Introduction to the rapidly evolving world of Internet marketing. The opportunities, problems, tactics and strategies associated with incorporating electronic methods into the marketing function are examined. Emphasis is placed on experiential learning and the latest technological aspects of marketing in the online environment.



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