Mar 23, 2019  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 446 - Marketing Research

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: STAT 200  and MKTG 340 .
The uses and applications of marketing research in the marketing management decision process employing a project-oriented approach to engage students in all aspects of the marketing research process, from problem definition through management recommendations.



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