Apr 25, 2024  
2017 - 2018 Undergraduate Catalog 
    
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2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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COMS 313 - Interactive Advertising

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing or permission of instructor.
Examination of select communication-driven challenges and opportunities in interactive advertising. Emphasis is on project-based learning guided by digital media platforms and contemporary case studies.


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