May 23, 2019  
2017 - 2018 Undergraduate Catalog 
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 388 - Social Media Marketing

Credits: (3)

Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 .

A hands-on introduction to the principles and application of inbound marketing strategy facilitated by such social media platforms as blogs, forums, professional and social network services, media sharing, social bookmarking and others.

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