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    Radford University
   
 
  Sep 24, 2017
 
 
    
2017 - 2018 Undergraduate Catalog

Marketing


James Lollar*, Ph.D., Chairperson
http://www.radford.edu/mktg

Undergraduate Program

The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, interactive marketing, advertising and promotion, logistics and supply chain management, retailing and sales.

Enrollment Restrictions

Enrollment in upper-division courses in the Department of Marketing (those prefixed by MKTG) is restricted to students who have completed the Pre-business Program  and have been admitted to a business major.

Academic Programs

Marketing, B.B.A. 

Marketing Minor