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Interdisciplinary Studies in Liberal Arts |
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IDST 499 - Internship in Interdisciplinary Studies Credits: (1-6)
Prerequisites: IDSL major, IDST 250 , junior standing, permission of director.
Offers students an opportunity to integrate and apply knowledge and skills gained in the major. An Internship consists of a field-based learning opportunity with a sponsoring organization.
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International Studies |
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INST 101 - Introduction to International Studies Credits: (3)
Instructional Method: Three hours lecture.
Foundation course in International Studies emphasizing the basic knowledge and core skills necessary to analyze and appreciate the global experience from a multidisciplinary perspective.
Note(s): This course has been approved for Core Curriculum credit in Global Perspectives.
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INST 488 - International Studies: Senior Project Credits: (3)
Prerequisites: Senior standing or permission of the instructor.
Students research and present a senior project appropriate to their particular area of concentration supervised by a faculty adviser. Students must earn a grade of B- or better to graduate with the minor.
This course is one option as the culminating experience for students minoring in International Studies. The other option is INST 490: International Studies Capstone.
A project proposal should be submitted to the minor director in advance of registering for the course.
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INST 489 - Seminar in International Studies Credits: (3)
Instructional Method: Three hours seminar.
Prerequisites: Junior or senior standing and, for non-minors, approval by the course coordinator.
Students concentrate on an area of International Studies, which varies each semester depending upon the individual instructors. Course is cross-disciplinary and team-taught.
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INST 489A - Study Abroad Practicum with ISA (Affiliate) Credits: (12-18)
Prerequisites: Consult Director of International Education.
Open to all majors. This is an affiliate program that allows a student to study a variety of subjects with over a dozen universities in Australia and New Zealand, and many other locations throughout the world. Affiliate programs allow students to maintain RU student status while abroad thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Office of the Registrar. Scholarships are possible.
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INST 489D - Study Abroad Practicum in Kansai Gaidai, Japan Credits: (12-18)
Prerequisites: Consult Director of International Education. Available Fall, Spring, and academic year. Open to all majors. Limited scholarships may be available.
As an exchange student in Japan, participants can study almost any subject, including Japanese Business Overseas, Media in Japan, Anthropological Perspectives on Japan, Religion in Japan, and Japanese Art. Instruction is in English for most classes, and Japanese is taught at all levels. Exchange programs allow RU students to study abroad while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489E - Study Abroad Practicum with Kassel Universitat in Germany Credits: (12-18)
Prerequisites: German is required.
Students should be enrolled in, or have completed, German coursework at the 300-level. Open to all majors. Semester or year. This is an exchange program that involves a directed program of travel study designed to augment a student’s knowledge of the German language and culture. Students will receive a minimum of 15 hours per week of formal language instruction in addition to being involved in a total immersion living situation. Permission by the department chair is required prior to enrollment. Exchange programs allow RU students to study abroad while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489G - Study Abroad Practicum in Spain Credits: (3-18)
Instructional Method: Language instruction
Prerequisites: Permission of the Spanish program director and the department chair is required.
Available Summer, Fall or Spring. Open to all majors. Students participate in a directed program of travel study designed to augment a student’s knowledge of the language, culture, and literature of Spain. Students will receive a minimum of 15 credit hours per week of formal language instruction in addition to being involved in a total immersion living situation. Permission by the department chair required prior to enrollment. Affiliate programs allow students to maintain RU student status while abroad, thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail, and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489H - International Study Abroad Program: Greece Credits: (3-18)
Instructional Method: Format of course varies.
Prerequisites: Consult Director of International Education.
Open to all majors. Courses taken in this program must be taken for letter grades, and will be used in calculating student’s GPA unless prohibited by their RU program requirements.
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INST 489I - Study Abroad Practicum with the Université Catholique de l’Ouest in Angers, France (Semester Exchange Program) Credits: (3-15)
Prerequisites: Two years of undergraduate study.
Available Spring semester, students receive 15 credit hours and pay in-state tuition to Radford University. A program is also offered in the Summer with slightly different criteria – see the RU Summer Program for additional information. A directed program of travel study designed to augment a student’s knowledge of the French language and culture. Students will usually receive a minimum of 15 hours per week of formal language instruction in addition to being involved in a total immersion living situation. Permission by the department chair is required prior to enrollment. Upon successful completion, students will receive a total of 15 credit hours. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489J - Study Abroad Practicum in Glasgow, Scotland Credits: (12-18)
Prerequisites: Music majors only.
Students are expected to have an average 3.0 GPA or better to be accepted. Available Spring semester and academic year. This is an exchange program whereby music majors with a minimum 3.0 cumulative GPA are invited to apply to study at one of the oldest and most prestigious institutions in the United Kingdom. Exchange programs allow RU students to study abroad while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489K - Study Abroad Practicum in Mexico Credits: (3-18)
Open to all majors. Offered Spring or Fall. A program is also offered in the Summer with slightly different criteria - see the RU Summer Program for additional information. A directed program of travel study designed to augment a student’s knowledge of the language and culture of Mexico and Latin America. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office. Maximum of 18 credit hours.
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INST 489L - Study Abroad Practicum in China and Taiwan Credits: (12-18)
Prerequisites: Consult Director of International Education.
Open to all majors. This is an exchange program that allows RU students to study at the National Taiwan Normal University in China or Shanghai Normal University in China while paying RU tuition. Hours earned are treated as if completed at RU for both program completion purposes and financial aid. Students must complete an RU Study Abroad Registration and Course Approval form outlining courses to be taken and approved before leaving to study abroad. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489M - Study Abroad Practicum with AIFS Credits: (12-18)
Prerequisites: Consult Director of International Education.
This is an affiliate program that affords students the opportunity to study a variety of subjects through selected universities. Affiliate programs allow students to maintain RU student status while abroad, thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail, and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489O - Study Abroad Practicum with Salzburg College, Austria Credits: (12-18)
Prerequisites: Consult Director of International Education.
Open to all majors. This is an affiliate program with Salzburg College in Austria that provides students with the opportunity to study courses in the liberal arts, business and education. Instruction is in English. Affiliate programs allow students to maintain RU student status while abroad, thus allowing them continued access to financial aid and future registration at RU. Students must complete an RU Study Abroad Registration and course Approval Form outlining courses to be taken and approved before leaving to study abroad. Grade values are pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Registrar’s Office.
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INST 489Z - Non-RU Study Abroad Practicum Credits: (6-18)
Prerequisites: Pre-approval by Director of International Education.
Utilized as a means to acknowledge registration in a non-RU affiliated Study Abroad program that has been approved on an individual basis by the Director of International Education and for which a formal articulation agreement has been generated between the financial aid office of the participating university and RU. Special rules apply, so interested parties are strongly encouraged to consult with the University Registrar or the Director of Financial Aid for additional information. Grade values are assigned as pass/fail and the awarding of specific course credit is determined at the conclusion of the experience and when official transcripts are received by the Office of the Registrar. If preapproval has not been attained prior to the student’s participation abroad, the student will not be considered enrolled at Radford University and credit will only be considered under the traditional transfer credit evaluation process.
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INST 490 - Capstone Seminar on Global Issues Credits: (3)
Instructional Method: Three hours seminar.
Prerequisites: INST 101 and junior or senior standing; or permission of instructor.
Capstone course for International Studies minor. Topics may include capitalism, globalization, human rights, corruption, poverty, gender equality, armed conflicts, international terrorism, refugees and migration, climate change, and the environment. Coursework will include completing a major individual or team project.
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Interprofessional Education |
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IPEH 200 - Fundamentals of Teamwork Credits: (1)
Instructional Method: One hour lecture.
Introduces the basic elements of what a team is and how an effective team functions. Students engage in various exercises to experience the successes and failures associated with teamwork.
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IPEH 350 - Interprofessional Healthcare Exploration Credits: (2)
Instructional Method: Two hours lecture.
Prerequisites: IPEH 200 .
This course provides the framework to understand and value the contributions of various healthcare professionals, as well as assess situations of interprofessional care delivery in a team-based environment.
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IPEH 401 - Foundations Interprofessional Leaders I Credits: (2)
Instructional Method: One hour lecture; one hour laboratory.
Introduces concepts and skills necessary for interprofessional leadership. Students are introduced to interprofessional communication and collaboration for improving patient health outcomes. Through interprofessional group experiences, the student develops the foundation for organizational and systems leadership for quality care and patient safety.
Note(s): This is a pass/fail course.
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IPEH 402 - Foundations of Interprofessional Leadership II Credits: (2)
Instructional Method: One hour lecture; one hour laboratory.
Prerequisites: IPEH 401 .
Builds on the concepts and skills presented in Interprofessional Leadership I. Students experience complex interprofessional communication and collaboration through a community-based service-learning project. Through interprofessional group experiences, the student is prepared for organizational and systems leadership for quality care and patient safety.
Note(s): This is a pass/fail course.
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Latin |
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LATN 101 - Elementary Latin I Credits: (4)
Instructional Method: Four hours lecture and language practice.
Study of basic language structures and forms, pronunciation of classical Latin, English derivatives, and various aspects of Roman civilization.
Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
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LATN 102 - Elementary Latin II Credits: (4)
Instructional Method: Four hours lecture and language practice.
Prerequisites: LATN 101 or permission of the instructor.
Continued study of basic language structures and forms, pronunciation of classical Latin, English derivatives and Roman civilization.
Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
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LATN 201 - Intermediate Latin Credits: (4)
Instructional Method: Four hours lecture and language practice.
Prerequisites: LATN 102 or two years of Latin in high school.
Review of basic Latin grammar and syntax along with prose readings adapted to the level; study of relevant aspects of Roman civilization.
Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
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LATN 315 - Advanced Grammar Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: LATN 350 or concurrent enrollment of LATN 350 .
Intensive study of Latin grammar and syntax. Recommended for students planning to teach Latin.
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LATN 350 - Latin Literature Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: LATN 201 or permission of the instructor.
Study of a major Latin author or genre. Topic will vary. Credit may be received each time topic is different.
Note(s): This course has been approved for Core Curriculum credit in Foreign Languages.
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LATN 460 - Special Topics Credits: (3-4)
Instructional Method: Three or four hours lecture.
Prerequisites: LATN 350 and junior standing.
Advanced study of topics in language, literature or culture. Readings in Latin.
Note(s): May be taken twice for credit.
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LATN 498 - Independent Study Credits: (1-6)
Prerequisites: Permission of the instructor.
Design for advanced foreign language students who wish to carry out independent language and cultural studies or other scholarly study under the supervision of a faculty mentor. Students will study in consultation with their mentor and with approval by their department chair or directory. The student’s mentor will design the syllabus and assessments for the language and cultural studies. Students can also pursue their interests for further research. They can also design the research topics together with their mentor. See “Independent Study .”
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Management |
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ENTR 240 - Social Entrepreneurship Credits: (3)
Instructional Method: Three hours lecture.
Exposes students to the concept of social entrepreneurship and how social entrepreneurs are transforming society to deliver social impact in their home communities and abroad. The content deals with causes, and complexities of major social problems related to poverty, education, healthcare, environmental sustainability, and human rights. Significant class emphasis is placed on addressing social issues by researching, developing, and completing social change projects.
Note(s): Restricted to freshmen, sophomores, and juniors only.
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ENTR 250 - Entrepreneurship and Innovation Credits: (3)
Instructional Method: Three hours lecture.
Provides an overview of the principles, theories, and practice of entrepreneurship and innovation. Emphases will be placed on the student understanding how past entrepreneurs have used innovation methods to launch entrepreneurial ventures; and how the student can use their own creativity to launch entrepreneurial ventures.
Note(s): Restricted to freshmen, sophomores, and juniors.
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ENTR 350 - Managing New Venture Creation Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: ENTR 240 or ENTR 250
Instructs students on the initiation of business ventures. Topics to be covered in the course include the creation, identification, and analysis of business models; the process of launching new ventures as a privately-owned entrepreneurial venture; and the identification, acquisition, and deployment of the resources necessary to implement business idea.
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ENTR 390 - Applied Venture Lab Credits: (1)
Instructional Method: One hour lab.
Provides students hands on experience with the techniques and skills essential to successful innovation. A milestone based, lab orientation, the Applied Venture Lab course will be a one credit hour journey for students to build their entrepreneur toolbox.
Note(s): One credit hour, able to be repeated for a total of three credit hours.
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ENTR 425 - Entrepreneurial Leadership Credits: (3)
Instructional Method: Three hours lecture.
Helps students develop the knowledge and competencies required to be effective entrepreneurial leaders.
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ENTR 450 - Owning and Managing a Business Credits: (3)
Instructional Method: Three hours lecture.
Designed for students who want to learn more about owning and operating a business. The focus will be on developing a plan for managing a small to medium sized business. Students will learn the basic business knowledge and skills necessary to successful operate a business.
Note(s): Students are advised to take one or more of the following courses: ACTG 212 ; FINC 331 ; or MKTG 340 before enrolling in this class.
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MGNT 101 - Introduction to Business and Entrepreneurship Credits: (3)
Instructional Method: Three hours lecture.
Provides a basic background for the study of businesses and entrepreneurship, and promotes an understanding of the fundamental business practices.
Note(s): Restricted to freshmen and sophomores only.
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MGNT 105 - Management in the Movies Credits: (3)
Instructional Method: Three hours lecture
This course will focus on fundamental management concepts such as conflict management, structured problem solving, diversity, ethical dilemmas, employee need theory, intrinsic and extrinsic rewards, leadership and motivation, and organizational change. A movie or multiple movie segments will be used to introduce and/or reinforce conceptual presentations and readings.
Note(s): This course is restricted to freshmen and sophomores only.
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MGNT 221 - Fundamentals of Management Credits: (3)
Instructional Method: Three hours lecture.
Designed to provide non-business majors with basic management skills which can be used to increase their effectiveness as managers in a wide variety of professions. Business majors must have completed the Pre-business program and have been admitted to a business major, in addition to having completed any specific prerequisite or corequisite courses, to be eligible to take 300- or 400-level management courses. Students in other majors may take 300- or 400-level management courses if they have reached junior or senior standing and have completed any specific prerequisite or corequisite courses.
Note(s): Not open to junior or senior level business majors.
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MGNT 271 - Introductory Topics in Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Freshman, sophomore, or junior standing.
Examines topics of interest in management not covered in current course offerings. Primarily intended for courses designed at either freshmen or sophomore level.
Note(s): Restricted to freshmen, sophomores, and juniors only.
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MGNT 322 - Organizational Behavior Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing.
A study of individual and group behaviors within organizations. Intended to develop in managers a greater awareness of the problems and opportunities in managing individuals in organizations and in increasing employee effectiveness. A business core requirement.
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MGNT 323 - Human Resource Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing.
Introduction to the most important functions of human resource management, including strategic HR planning, EEO laws, job analysis, recruitment, selection, training and development, performance appraisal, and compensation.
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MGNT 330 - Managing Technology and Information Resources Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing.
Topics covered include information technologies, information development, and the impact of information technology on organizations at a variety of levels, from personal information systems to enterprise information architectures. Attention is given to the use of information systems for achieving a competitive advantage.
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MGNT 333 - Business Analytics for Decision Making Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing, STAT 200 , and MATH 125 , MATH 126 , MATH 138 , MATH 151 , MATH 169 , MATH 171 or MATH 168 .
Develops skills for applying descriptive, predictive, and prescriptive statistical models to assist decision makers with solving business problems. The course is a core requirement for all business majors.
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MGNT 357 - Operations Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MGNT 333 .
Study of modern theory and practice for planning and controlling the operations function, both in manufacturing and service organizations. Quantitative tools of analysis used to support decision making in the various activities of operations management are reviewed. A business core requirement.
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MGNT 361 - Managing Professional Communication and Negotiation Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing.
Instruction in effective written and oral communications commonly used by leaders and managers in business organizations, and in effective negotiating skills and practices.
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MGNT 421 - Leadership and Motivation Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MGNT 322 .
Study of leadership as an interactive process involving the leader, followers, and situation. Emphasizes understanding the concepts and theories of leadership and motivation and how they are applied by practicing organizational leaders and managers.
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MGNT 428 - Business Strategy Credits: (3)
Prerequisites: FINC 331 , MGNT 357 , MKTG 340 and senior standing.
The BBA capstone course focusing on how organizations achieve long-term success in a competitive global environment. Students will learn how the functional skills acquired in other business classes can be integrated with sound strategic principles to make ethical, strategic choices designed to make firms innovative, profitable and achieve growth goals. A business core requirement.
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MGNT 436 - Managing in Diverse Cultures Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing.
Study of cultural diversity and the challenges of managing multinational operations in a global business environment. Focuses on understanding, sensitivity, and appreciation for cultural differences. Emphasizes a global perspective on planning for organizational growth and utilizing effective international human resource management practices.
Note(s): Students cannot receive credit for both MGNT 326 and MGNT 436.
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MGNT 440 - Project & Event Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing or permission of instructor.
Provides both technical and behavioral management skills for projects and the experience-based sub-category of projects called “events.” The content deals with planning, scheduling, organizing, implementing, and controlling projects using software tools, project management methods, and team leadership behavior. Significant class emphasis is placed on the project management process applied to a semester-long event/project plan and implementation.
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MGNT 452 - Business Consulting Credits: (3)
Instructional Method: Three hours lecture/field work.
Prerequisites: ENTR 450 or MKTG 340 and FINC 331 , or permission of instructor.
Introduces the student to comprehensive organizational analysis, alternative development and implementation planning in a business firm. Students will work in teams with the management of firms in the surrounding area. Extensive field work is required. managers of firms assigned to their team, conduct analysis of the firm’s problems and develop a plan of action for solving the problems identified. Professional presentations are an integral part of this course.
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MGNT 457 - Technology and Innovation Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing.
The management of innovation and technology is becoming increasingly important and pervasive in the complex and challenging technology-based business environment. This course emphasizes the role of innovation and emerging technologies in competitiveness and how they impact the strategic and operational objectives of an organization.
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MGNT 460 - Business and Society Credits: (3)
Instructional Method: Three hour seminar.
Prerequisites: Senior standing and MGNT 322 , or permission of instructor.
Contemporary issues organizations face with emphasis on the professional conduct of business in a dynamic environment. Special topics may include: business ethics, social responsibility, public affairs, competitiveness, community relations, labor relations, issues management or environmental management.
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MGNT 471 - Special Topics in Management Credits: (1-6)
Instructional Method: Hours and credits to be arranged.
Prerequisites: Junior standing and approval of instructor.
Examines topics of special interest in management area not covered in current course offerings. Depending upon the topic, this course may be used to meet requirements for the minor in Women’s Studies.
Note(s): Can be taken more than once for a maximum of six hours credit.
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MGNT 472 - Independent Study Credits: (1-4)
Prerequisites: Approval of Department Chair.
Gives an individual student the opportunity to examine a topic of personal interest in more depth than is possible in any existing course. See “Independent Study .”
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MGNT 481 - Management Study Abroad Credits: (3-6)
Prerequisites: A travel/study course taught in conjunction with the summer study abroad program to a chosen destination. The focus is on international business, trade, and monetary practices outside of the United States with hands-on experience in adapting decision making processes and strategies to accommodate different cultures. Major emphasis is placed on understanding the economic environment, gaining cultural insights, learning local business customs, and formulating effective management strategies. The class also provides opportunities to enhance oral, written, and research skills.
Note(s): May not be repeated.
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MGNT 490 - Management Internship Credits: (1-3)
Prerequisites: Junior or senior management major, a cumulative GPA of 2.5 or higher and permission of the instructor.
A one- or two-semester program of work and study in the student’s major area and/or career interest. Learning objectives, qualification and hours of work approved by faculty coordinator and sponsoring agency. Final grade determined by supervising faculty.
Note(s): Graded A-F. Course may not be repeated for a better grade.
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Marketing |
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MKTG 101 - Creativity and Innovation Credits: (3)
Instructional Method: Three hours lecture.
Creativity and innovation theories, processes, and skills are studied and developed using a variety of pedagogical methods.
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MKTG 201 - Critical Inquiry in Marketing Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: ENGL 111 .
Introduction to critical thinking and oral and written communication concerning a topic in marketing. Emphasizes key concepts in public speaking and common forms of reasoning.
Note(s): This course can be used in place of CORE 201 in the Core Curriculum for students who are required to take CORE 201. Students cannot receive credit for both MKTG 201 and CORE 201 or any other CORE 201 equivalent. This course is designated as a Writing Intensive Course for the REAL general education program.
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MKTG 340 - Principles of Marketing Credits: (3)
Instructional Method: Three hours lecture.
Examines the marketing principles, concepts, and practices used by organizations to create value, enhance satisfaction, and manage customer relationships. The course emphasizes how to develop, position, price, distribute, communicate, and promote an organization’s offerings to selected target markets in a dynamic global environment.
Note(s): A business core requirement.
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MKTG 341 - Advertising Strategy Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 .
An in-depth study of the administration of the complete integrated marketing communication (IMC) program. Integration and coordination of promotion with other variables of the marketing mix as they relate to consumer and industrial markets.
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MKTG 342 - Digital Marketing Strategy Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 .
Introduction to the rapidly evolving world of digital marketing. The opportunities, problems, tactics and strategies associated with incorporating digital methods into the marketing function are examined. Emphasis is placed on experiential learning and the latest technological aspects of marketing in the online environment.
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MKTG 343 - Retailing Credits: (3)
Instructional Method: Three Hours Lecture.
Prerequisites: Junior standing and MKTG 340 .
Designed to provide a comprehensive understanding of the key perspectives that shape the retail marketplace including environmental influences, retail relationships, retail analysis and decision-making strategies.
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MKTG 344 - Sales Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
Planning, organizing, leading, acquiring and controlling are applied to the management of the sales force and the coordination of the sales force with the total marketing effort.
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MKTG 345 - Strategic Brand Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 .
Examines how various marketing functions work together cohesively to create compelling brand experiences and achieve effective marketing goals. Students learn how marketing actions need to fit together harmoniously to produce “one voice” in a brand or firm’s communication with its audiences.
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MKTG 350 - Consumer Behavior Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 .
A study of the consumer decision process, the cultural, social, and psychological factors variables that influence behavior, and the impact of consumer actions on marketing tactics and strategies. This course applies concepts from a variety of social science disciplines to include psychology, sociology, and cultural anthropology to describe, explain, evaluate, and predict consumer behavior.
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MKTG 360 - Professional Selling Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
Contains a study of the theory and practice of professional selling and provides an opportunity for skill development relative to sales careers. After studying practical buyer-seller relationships, the students examine the roles of planning, interpersonal communication and resource management in selling effectiveness.
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MKTG 388 - Social Media and Content Marketing Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 .
A hands-on introduction to the principles and application of inbound marketing strategy facilitated by such social media platforms as blogs, forums, professional and social network services, media sharing, social bookmarking and others.
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MKTG 440 - Supply Chain Management Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
The study of inventory, transportation and traffic management, storage and other logistics functions as an integrated system within the firm and throughout the firm’s supplier and customer channels. Uses problem- solving case studies with computer assisted decision making.
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MKTG 442 - International Business Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing, MKTG 340 and FINC 331 .
A study of the theories, institutions and trends in international trade and investment. Emphasis placed on the environment within which international business is practiced and the opportunities and challenges managers face in doing business across national boundaries.
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MKTG 445 - Marketing Strategy Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 , and 6 additional hours of MKTG at the 300-level or higher.
An analysis of marketing environments and the development of marketing objectives, programs and strategies. Marketing strategies developed are integrated with other functional areas within the organization. Case studies and computer simulations may be used.
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MKTG 446 - Marketing Research Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: STAT 200 and MKTG 340 .
The uses and applications of marketing research in the marketing management decision process employing a project-oriented approach to engage students in all aspects of the marketing research process, from problem definition through management recommendations.
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MKTG 450 - Marketing Analytics Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MKTG 340 and either ITEC 100 or ITEC 281 , or permission of instructor.
Marketing Analytics tools and techniques are developed and applied to real-world business decisions.
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MKTG 452 - International Marketing Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 or permission of instructor.
The study of global marketing strategies with emphasis on adjusting plans and techniques to achieve marketing success in different countries, cultures, and around the world. Case studies and international trade study reports may be used.
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MKTG 471 - Special Topics in Marketing Credits: (3)
Prerequisites: MKTG 340 .
Examines topics of special interest in marketing area not covered in current course offerings. Hours and credit to be arranged. Depending upon the topic, this course may be used to meet requirements for the minor in Women’s Studies.
Note(s): May be taken more than once for a maximum of six hours credit.
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MKTG 472 - Independent Study Credits: (1-3)
Prerequisites: Approval of Department Chair.
Gives an individual student the opportunity to examine a topic of personal interest in more depth than is possible in any existing course. See “Independent Study .”
Note(s): May be repeated once for credit.
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MKTG 481 - Marketing Study Abroad Credits: (3-6)
Prerequisites: Junior or senior standing and MKTG 340 or permission of instructor.
The study of international marketing with an emphasis on adapting decision-making processes and strategies to accommodate different cultures. Marketing decision processes and methods are examined within the context of an international environment. The class provides opportunities to enhance communication and technology skills, and may include pre-trip meetings and assignments, an in-country experience, and post-trip reflective assignments.
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MKTG 488 - Final Honors Project Credits: (3)
Prerequisites: Completion of business core, enrollment in the Honors Academy, senior standing, a minimum 3.5 GPA in all courses and in marketing.
Research project in marketing. In order to receive honors credit, a student must earn a grade of “A” or “B” for the final project.
Note(s): Course may not be repeated.
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MKTG 490 - Marketing Internship Credits: (3)
Prerequisites: Junior or senior standing; minimum GPA of 2.5 (cumulative); and permission of instructor.
A one- or two-semester program of work and study in the student’s major area and/or career interest. Learning objectives, qualifications and hours of work approved by faculty coordinator and sponsoring agency. Final grade determined by supervising faculty.
Note(s): Course may not be repeated for better grade. Graded A-F. For a description of graduate courses, please consult the Radford University Graduate Catalog.
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Mathematics |
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MATH 100 - Quantitative Reasoning Credits: (3)
Instructional Method: Three hours lecture.
Focuses the mathematical needs of students in majors where the broader applications of foundational mathematical topics is more important than the development of more sophisticated mathematical tools. Topics include mathematical modeling, descriptive statistics, financial mathematics, and voting theory.
Note(s): Will not satisfy requirements for a major in mathematics. Credit for MATH 100 may not be received after receiving credit for a higher numbered MATH course.
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MATH 116 - Math and Humanity Credits: (3)
Instructional Method: Three hours lecture.
Mathematics is studied in its historical and cultural context, as a creative human endeavor. Topics covered include numerical and geometrical ideas and their development, sets, infinity, formal logic, and applications to music and the visual arts.
Note(s): Will not satisfy requirements for a major in mathematics. Students who have received credit for MATH 168 , MATH 169 , or MATH 171 may not also receive credit for MATH 116. This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum.
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MATH 119 - Mathematics for Biology Credits: (3)
Instructional Method: Three hours lecture.
Mathematical techniques for biology. Topics include a review of real number operations, probability, graphing, linear, exponential and power functions, and difference equations with numerous applications in biology.
Note(s): Will not satisfy requirements for a major in mathematics. Students who have received credit for MATH 168 , MATH 169 , or MATH 171 may not also receive credit for MATH 119. This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum.
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MATH 121 - Math Content for Teachers I Credits: (3)
Instructional Method: Three hours lecture.
Covers a variety of topics in number systems, operations, proportional reasoning, and basic number theory. The content of this course adheres to the NCTM Standards and the Virginia Standards of Learning where they can appropriately be applied. The purpose of this course is to combine the pedagogy and mathematics needed to appropriately teach elementary and middle school mathematics.
Note(s): Will not satisfy requirements for a major in mathematics. Students cannot receive credit for both MATH 111 and MATH 121.
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MATH 122 - Math Content for Teachers II Credits: (3)
Instructional Method: Three hours lecture.
A mathematics course for students interested in teaching careers in elementary, middle, or special education. The course focuses on geometry, measurement, algebra, and statistics. Emphasis on developing deep, flexible understandings of mathematical content, as needed for teaching. The content of this course adheres to the National Council of Teachers of Mathematics Standards and the Virginia Standards of Learning where they can appropriately be applied.
Note(s): Will not satisfy requirements for a major in mathematics. Students cannot receive credit for both MATH 112 and MATH 122. This course has been approved for Core Curriculum credit in Mathematical Sciences.
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MATH 125 - Precalculus I Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Two years of high school algebra (or equivalent).
An introductory course for students who will pursue more advanced mathematics courses or in degree programs that require a solid foundation in mathematics. The focus is on linear, quadratic, algebraic, exponential, and logarithmic functions and their graphs. Applications include simple linear models, linear systems, optimization with quadratic functions, and problem solving in finance such as compound interest and annuities. Calculators and/or Excel will be used in problem solving.
Note(s): Will not satisfy the requirements for a major in mathematics. Credit for MATH 125 may not be received after receiving credit for a MATH course numbered higher than 125 or for MATH 119 unless required by a degree program.
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MATH 126 - Business Calculus Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Either: 1) a C or better in MATH 125 , or 2) a passing score on a placement exam approved by the Department of Mathematics and Statistics.
An introduction to calculus with particular emphasis on applications in business and economics. Topics include functions, limits and continuity, differentiation, exponential functions and logarithms, anti-derivatives and the integral.
Note(s): Students who have received credit for MATH 171 or 151 may not also receive credit for MATH 126. This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum.
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MATH 132 - Honors Applications of Mathematics Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Honors Academy membership.
An introduction to the application of mathematical ideas for Honors students. Topics vary.
Note(s): This course can be taken more than once with different topics. This course has been approved for Core Curriculum credit in Mathematical Sciences.
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MATH 137 - College Algebra Credits: (3)
Instructional Method: Three hours lecture.
A systematic approach to the concepts of algebra. Topics include basic properties of numbers systems, equations and inequalities, systems of equations, functions and graphs, polynomials and rational functions, exponentials and logarithms.
Note(s): Will not satisfy requirements for a major or a minor in mathematics. Credit for MATH 137 will not be granted after a student has received credit for any of the following: MATH 126 , MATH 138 , MATH 151 , MATH 152 , MATH 251 , MATH 252 or the equivalent transfer course. Students who have earned credit for MATH 104 may not subsequently earn credit for MATH 137. This course has been approved for Core Curriculum credit in Mathematical Sciences.
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MATH 138 - Precalculus II Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Prerequisites: Either 1) a grade of C or better in MATH 125 , or 2) a passing score on a placement exam approved by the Department of Mathematics and Statistics.
The study of the behavior and applications of functions continues with a focus on trigonometric functions. Topics include angle measurement, basic trigonometric graphs and their transformations, trigonometric identities, and solving trigonometric equations. Complex numbers and conics are also included.
Note(s): Will not satisfy requirements for a major in mathematics.
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MATH 140 - Trigonometry and Analytic Geometry Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Adequate algebra skills necessary.
Fundamental concepts of plane trigonometry and of plane analytic geometry. Trig functions, trig identities, solving triangles, analytic geometric proofs, conics, parametric equations. Will not satisfy requirements for a major in mathematics.
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MATH 142 - Discrete Mathematics Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Mathematics major, Interdisciplinary Studies-Middle School Education major, or permission of instructor.
Introduces the student to discrete structures and mathematical tools which are used to represent, analyze, and manipulate discrete objects. These include sets, functions, relations, graphs, combinatorics, discrete probability, recurrence relations, mathematical induction, symbolic logic, and graphs and trees.
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MATH 160 - Introductory Seminar in Mathematics Credits: (1)
Instructional Method: One hour seminar.
Prerequisites: Mathematics major.
Designed for students new to the mathematics major, this is a seminar course that will discuss various professional skills needed to succeed in the major and in a mathematical career. Topics may include: introduction to mathematics literature, discussions of career options, introduction to mathematics technology, and introductions to different topics in mathematics.
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MATH 168 - Calculus I with Integrated Precalculus I Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Either 1) a C or better in MATH 125 , or 2) a passing grade on a placement test approved by the Department of Mathematics and Statistics.
The sequence MATH 168: MATH 169 covers the topics covered in MATH 171 but also includes topics from algebra and trigonometry that MATH 171 assumes as prerequisite. MATH 168 covers limits and derivatives of algebraic, exponential, and logarithmic functions and applications of the derivative, including curve sketching, velocity and acceleration, optimization, and related rates.
Note(s): This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum. Students with credit for MATH 138 or MATH 171 may not receive credit for MATH 168.
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MATH 169 - Calculus I with Integrated Precalculus II Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: A grade of C or better in MATH 168 or permission of the Department of Mathematics and Statistics. Students with credit for MATH 126 Business Calculus or another college level calculus course are encouraged to contact the Department of Mathematics and Statistics for permission.
The sequence MATH 168 : 169 covers the topics covered in MATH 171 but also includes topics from algebra and trigonometry that MATH 171 assumes as prerequisite. MATH 169 covers indefinite and definite integrals, the area of under a curve, and the Fundamental Theorem of Calculus for functions covered in MATH 168 . The course also covers limits, differentiation, and integration of trigonometric functions, the inverse trigonometric functions, and L’Hopital’s Rule.
Note(s): This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum. Students may not receive credit for both MATH 169 and either MATH 171 or MATH 151 .
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MATH 171 - Calculus and Analytic Geometry I Credits: (4)
Instructional Method: Four hours lecture.
Prerequisites: A grade of C or better in MATH 138 or another approved college-level precalculus course including some trigonometry OR a passing score on a placement exam approved by the Department of Mathematics and Statistics.
This course lays the foundational concepts of calculus: the limit, differentiation, and integration. It includes techniques for finding limits, derivatives, and integrals of algebraic, exponential, logarithmic, trigonometric, and inverse functions. Applications of the derivative include curve sketching, velocity and acceleration, optimization, related rates, and l’Hôpital’s Rule. Integration includes the area under a curve and the Fundamental Theorem of Calculus.
Note(s): This course has been approved for credit in the Mathematical Sciences Area of the Core Curriculum. Students may not receive credit for both MATH 171 and the sequence MATH 168 :MATH 169 and may not receive credit for both MATH 171 and MATH 151 .
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MATH 172 - Calculus and Analytic Geometry II Credits: (4)
Instructional Method: Four hours lecture.
Prerequisites: A grade of C or better in either MATH 171 or MATH 169 .
Covers applications of integration; techniques of integration; improper integrals; infinite sequences and series, including tests for convergence and power series representations of functions and Taylor’s Theorem; and calculus of parametric curves and polar coordinate systems.
Note(s): Approved for credit in the Mathematical Sciences Area of the Core Curriculum. Students may not receive credit for both MATH 172 and either MATH 152 or MATH 251 .
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MATH 212 - Elementary and Middle Grades Mathematics for Social Analysis Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MATH 121 or MATH 125 or MATH 235 or permission of instructor.
This course will prepare future elementary and middle school teachers to critically analyze and explore the world using mathematics. Students will conduct real-world investigations and critiques using elementary and middle school mathematics. This course examines the interplay among mathematical topics and integrates mathematics across the curriculum. Students are introduced to the National Council of Teachers of Mathematics [NCTM] Standards and to the Virginia Standards of Learning. Mathematical content include topics in algebra, data analysis, and probability.
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MATH 235 - Fundamentals of Geometry Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Mathematics major, Interdisciplinary Studies-Middle School Education major, Interdisciplinary Studies-Elementary School Education major, or permission of instructor.
Introduces core concepts and principles of Euclidean geometry, with some attention also given to non-Euclidean geometry. Emphases are placed on the use of spatial visualization and geometric modeling to explore and analyze geometric shapes, structures, and their properties from both formal and informal perspectives. Emphases are placed on the use of spatial visualization and geometric modeling using software and/or physical models to explore and analyze geometric structures and their properties both from formal and informal perspectives. Course content adheres to the current National Council of Teachers of Mathematics Standards and may include the Virginia Standards of Learning where they can appropriately be applied.
Note(s): Students who have earned credit for MATH 335 may not subsequently earn credit for MATH 135 or MATH 235. It is recommended that Elementary Education majors take MATH 122 prior to MATH 235.
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MATH 251 - Calculus and Analytic Geometry III Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MATH 152 .
This course covers sequences and series, Taylor and power series, parametric curves, geometry higher dimensional spaces and vector-valued functions. Mathematical software packages and graphing calculators will be used as illustrative and problem solving devices.
Note(s): Students may not receive credit for both MATH 251 and MATH 172 .
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MATH 252 - Calculus and Analytic Geometry IV Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: .
This course covers functions of several variables, discussion of limits, continuity, and differentiability, multivariable optimization, iterated integrals and applications to volumes, line integrals and Green’s Theorem. Mathematical software packages and graphing calculators will be used as illustrative and problem solving devices.
Note(s): Students may not receive credit for both MATH 252 and MATH 271 .
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MATH 260 - Introductory Linear Algebra Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Either 1) a C or better in either MATH 138 or MATH 168 , or 2) a passing grade on a placement test approved by the Department of Mathematics and Statistics.
Pre- or Corequisites: Or 3) either MATH 169 or MATH 171 .
Matrix Operations, systems of linear equations, Gaussian elimination, determinants, basic properties of vector spaces, basis and orthogonality, and eigenvalues and eigenvectors. Calculators and computer software such as MATLAB will be used in this course.
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MATH 261 - Linear Algebra Computer Lab Credits: (1)
Instructional Method: One hour lab.
Corequisites: MATH 260 .
This course will reinforce and apply key concepts of MATH 260 Introductory Linear Algebra, specifically in situations where the problems are too large to do by hand and require use of a linear algebra software package such as Matlab. Topics include matrix and vector operations, solving large linear systems, least squares solutions, applications of linear algebra, and elementary computer programming concepts.
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