COMS 408 - Public Relations Management

Credits: (3)

Instructional Method: Three hours lecture/discussion.
Prerequisites: COMS 130, COMS 225, COMS 231, COMS 330, and either COMS 104 or COMS 235, or permission of instructor.
Management of public relations in industry, labor, education, government, social welfare and trade associations. Case studies of planning and preparation of communication materials for various media; applications of public relations techniques