Nov 08, 2024  
2014 - 2015 Undergraduate Catalog 
    
2014 - 2015 Undergraduate Catalog [ARCHIVED CATALOG]

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COMS 273 - Advertising Account Planning

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: COMS 173 .
Analysis of advertising from an account planning function, that is, creating insights for advertising strategy.”



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