MKTG 481 - Marketing Study Abroad

Credits: (3-6)

Prerequisites: Junior or senior standing and MKTG 340 or permission of instructor.
The study of international marketing with an emphasis on adapting decision-making processes and strategies to accommodate different cultures. Marketing decision processes and methods are examined within the context of an international environment. The class provides opportunities to enhance communication and technology skills, and may include pre-trip meetings and assignments, an in-country experience, and post-trip reflective assignments.