Apr 22, 2021  
2015 - 2016 Graduate Catalog 
    
2015 - 2016 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 641 - Marketing Management

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MBA status or permission of the instructor.
This course teaches students the art and science of selecting target markets and acquiring and maintaining profitable customers in a socially responsible and ethical manner. Case studies, experiential projects, simulations and marketing planning assignments may be used.



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