Jul 26, 2021  
2015 - 2016 Graduate Catalog 
    
2015 - 2016 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 658 - Service and Product Innovation for Organizations

Credits: (3)
Instructional Method: Lecture
Prerequisites: MBA Status
Examines practice and theory of service and product innovation in organizations with emphasis on novel or radical innovation and experimental approaches. Concepts such as design thinking, open innovation, lean innovation, agile innovation and co-creation will be discussed, applied, and contrasted to traditional new product development approaches.



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