Mar 28, 2024  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COMS 173 - Introduction to Advertising and IMC

Credits: (3)
Instructional Method: Three hours lecture.
Provides a foundation for advertising, its history, development, problems and challenges. Includes an overview of advertising, its creativity, composition, decision-making, media planning, and management.



Add to Portfolio (opens a new window)