Apr 22, 2021  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 345 - Integrated Marketing Communication

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
(IMC) Examines how various marketing functions can work together cohesively to achieve effective marketing communication. Students learn how marketing actions need to fit together harmoniously to produce “one voice” in a brand or firm’s communication with its audience.



Add to Portfolio (opens a new window)