Mar 29, 2024  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 360 - Professional Selling

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
Contains a study of the theory and practice of professional selling and provides an opportunity for skill development relative to sales careers. After studying practical buyer-seller relationships, the students examine the roles of planning, interpersonal communication and resource management in selling effectiveness.



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