Apr 22, 2021  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 452 - International Marketing

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340  or permission of instructor.
The study of global marketing strategies with emphasis on adjusting plans and techniques to achieve marketing success in different countries, cultures, and around the world. Case studies and international trade study reports may be used.



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