Mar 29, 2024  
2017 - 2018 Undergraduate Catalog 
    
2017 - 2018 Undergraduate Catalog [ARCHIVED CATALOG]

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RCPT 435 - Tourism and Event Marketing

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: RCPT 210  and RCPT 313 , or permission of instructor.
An overview of marketing as applied to the tourism and events industries, including but not limited to: service marketing; customer service, promotion and publicity development, understanding consumers and consumer behavior, target marketing, development, and uses of social media.



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