Nov 27, 2024  
2018 - 2019 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  General Information
  Admissions
  Fees and Financial Aid
  Campus Life
  Academic Policies
  Honors College
  Core Curriculum
  Academic Programs General Information
  Academic Colleges, Departments, and Schools
  Academic Majors, Minors, and Certificates
  Courses
  Board and Administration
  Faculty
  Contact/Visit Campus
  My Portfolio
HELP
2018 - 2019 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

COMS 173 - Introduction to Advertising and IMC

Credits: (3)
Instructional Method: Three hours lecture.
Provides a foundation for advertising, its history, development, problems and challenges. Includes an overview of advertising, its creativity, composition, decision-making, media planning, and management.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)