COMS 411 - Public Relations Media and Campaigns

Credits: (3)

Instructional Method: Three hours lecture/discussion.
Prerequisites: COMS 130, COMS 225, COMS 231, COMS 330, and either COMS 104 or COMS 235, or permission of instructor.
Use of media to achieve motivation within various target audiences; theory and nature of materials emanating from a public relations department or counseling firm; practical analysis and development of specialized communication materials to gain reaction and support from specialized groups.