Mar 28, 2024  
2018 - 2019 Undergraduate Catalog 
    
2018 - 2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 342 - Internet Marketing

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
Introduction to the rapidly evolving world of Internet marketing. The opportunities, problems, tactics and strategies associated with incorporating electronic methods into the marketing function are examined. Emphasis is placed on experiential learning and the latest technological aspects of marketing in the online environment.



Add to Portfolio (opens a new window)