COMS 408 - Public Relations Management

Credits: (3)

Instructional Method: Three hours lecture/discussion.
Prerequisites: COMS 130 (completed with a “C” or better), COMS 225, COMS 231, COMS 330 (completed with a “C” or better), and either COMS 104 or COMS 235 , or permission of instructor.
Looks at public relations as a management function that seeks to manage the communication between an organization and its publics. It will familiarize students with some of the techniques available to them in controlling and managing the public relations function. Through the use of case studies, this class will get students thinking about the many issues facing the public relations practitioner. It also gives students practice in acting as a public relations practitioner. It is fully expected that students will use knowledge gained in earlier public relations courses as the basis for this course.