Mar 29, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MUSC 308 - Marketing the Arts

Credits: (3)
Instructional Method: Three hours lecture.
An intensive study of marketing and promotion as applied to the various arts disciplines. Areas addressed include market research, segmentation of populations, target audiences, development of promotional materials, and planning and implementation of marketing plans.



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