Feb 06, 2025  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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COMS 544 - Media Management

Credits: (3)
Instructional Method: Lecture
Prerequisites: Graduate standing and permission of instructor.
This course focuses on the management of digital, electronic and traditional mass media, with emphasis on the theory and practice of decision-making, entrepreneurship, resource allocation, marketing and strategic planning.



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