Apr 19, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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COMS 173 - Introduction to Advertising and IMC

Credits: (3)
Instructional Method: Three hours lecture.
Provides a foundation for advertising, its history, development, problems and challenges. Includes an overview of advertising, its creativity, composition, decision-making, media planning, and management.

Note(s): Applied Learning designated course.  Advertising students must earn a “C” or better in this course in order take COMS 483.


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