COMS 444 - Media Management

Credits: (3)

Instructional Method: Three hours lecture.
Prerequisites: COMS 130 (with a grade of “C” or better) and COMS 330 (with a grade of “C” or better), or permission of instructor.
Examination of duties, responsibilities and skills necessary for efficient management of media. Emphasis placed on economic contingencies, media law, advertising, ratings, physical systems procurement and personnel decision-making.