Oct 05, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MKTG 360 - Professional Selling

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 .
Contains a study of the theory and practice of professional selling and provides an opportunity for skill development relative to sales careers. After studying practical buyer-seller relationships, the students examine the roles of planning, interpersonal communication and resource management in selling effectiveness.

Note(s): Applied Learning designated course.



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