MKTG 452 - International Marketing

Credits: (3)

Instructional Method: Three hours lecture.
Prerequisites: Junior standing and MKTG 340 or permission of instructor.
The study of global marketing strategies with emphasis on adjusting plans and techniques to achieve marketing success in different countries, cultures, and around the world. Case studies and international trade study reports may be used.

REAL Area L

Note(s): Applied Learning designated course.