RCPT 350 - Entrepreneurship in Recreation and Tourism

Credits: (3)

Students will examine foundational business principles essential to operating successful tourism and recreation enterprises including planning, finance, marketing, and risk management. Special attention is given to private recreation operations on public lands, such as concession agreements, long-term leases, and regulatory and liability considerations. Throughout the course, students will apply these concepts by developing a comprehensive feasibility study for a proposed commercial recreation business venture.

REAL Area L

Note(s): Applied Learning designated course