COMS 383 - Social Media Strategy

Credits: (3)

Instructional Method: Three hours lecture.
This course introduces students to the theory and practical knowledge required to create, evaluate, and implement social and mobile media campaigns. Students will develop a mastery of how to use formative campaign research and data in the campaign development process and obtain the analytical skills needed for campaign implementation and evaluation.

REAL Area L

Note(s): Applied Learning designated course.