Dec 04, 2024  
2012 - 2013 Undergraduate Catalog 
    
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2012 - 2013 Undergraduate Catalog [ARCHIVED CATALOG]

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COMS 173 - Introduction to Advertising and IMC

Credits: (3)
Instructional Method: Three hours lecture.
Provides a foundation for advertising, its history, development, problems and challenges. Includes an overview of advertising, its creativity, composition, decision making, media planning, and management.


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