Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Catalog: 2023-2024 Undergraduate Catalog Program: Marketing, B.B.A. (R, A, L) Minimum Credits Required:__________________ | |||||
Marketing, B.B.A. (R, A, L)
Marketing is the heart and soul of most organizations and, with a focus on understanding and satisfying the continually changing wants and needs of customers, the most dynamic area of business. There is high demand for marketing graduates - the U.S. Bureau of Labor Statistics projects faster than average growth for marketing professionals. The marketing major provides students with the creative mindset and analytical tools to plan, price, promote and distribute products and services to fulfill the needs of the customer, meet the goals of the organization, and compete successfully. Marketing graduates are prepared for a variety of opportunities to include product and brand management, professional selling and sales management, marketing research and analytics, digital marketing, social media marketing, retailing, advertising, marketing communication and public relations, new product development, logistics and supply chain management, market planning and analysis, new product development, and marketing entrepreneurship. Students may also seek specializations in digital marketing and professional sales. |
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REAL CurriculumThis major fulfills the R, A and L areas of the REAL Curriculum. Students develop scientific and quantitative reasoning by applying statistical and mathematical models to assist decision makers in solving business problems. The interaction of cultures and behaviors are examined within the contexts of the domestic and global economic environment, individual and group behavior in organizations, and the practices used by organizations to create value, enhance satisfaction, and manage customer relationships. The exploration of professional practice occurs through the application of knowledge, skills, and critical reflection in the various business disciplines. Students need majors and/or minors to fulfill the E area to complete the REAL Curriculum requirements. | ||||||
REAL Foundational Requirements | ||||||
Foundational Writing (3 credits) | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
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ENGL 111 - Principles of College Composition (GE) | ||||||
Foundational Math (3 credits) | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
MATH 100 - Quantitative Reasoning (GE) | ||||||
MATH 121 - Math Content for Teachers I (GE) | ||||||
MATH 125 - Precalculus I (GE) (Recommended for Marketing majors due to required course prerequisites. Requirement may be fulfilled through placement testing.) | ||||||
REAL Cornerstone Requirements | ||||||
Writing Intensive (WI) Courses (6 credits)Writing Intensive courses are denoted below with a (WI). Two writing intensive courses are required to graduate, with at least one at the 300- or 400-level. | ||||||
General Education RequirementsGeneral Education courses will be denoted below with a (GE). Students are required to take at least 30 credit hours of general education designated courses within their degree requirements. The Marketing major includes 33 general education credits. | ||||||
Major Requirements (66 credits) | ||||||
B.B.A. Core Requirements (42 credits)These courses are required for all B.B.A. students in the Davis College of Business and Economics. | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
ACTG 211 - Fundamentals of Financial Accounting (GE) | ||||||
ACTG 212 - Fundamentals of Managerial Accounting | ||||||
BLAW 203 - Legal Environment of Business (GE) | ||||||
ECON 105 - Principles of Macroeconomics (GE) | ||||||
ECON 106 - Principles of Microeconomics (GE) | ||||||
ECON 340 - Global Economy and Business | ||||||
FINC 331 - Introduction to Business Finance | ||||||
ITEC 281 - Data Management and Analysis with Spreadsheets (GE) | ||||||
MGNT 322 - Organizational Behavior (GE) | ||||||
MGNT 333 - Business Analytics and Information Systems | ||||||
MGNT 357 - Operations and Information Systems Management | ||||||
MGNT 428 - Business Strategy | ||||||
MKTG 340 - Principles of Marketing (GE) | ||||||
STAT 200 - Introduction to Statistics (GE) | ||||||
Concentrations (24 credits) | ||||||
General Marketing Concentration (24 credits) | ||||||
Required Courses (12 credits) | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
MKTG 101 - Creativity and Innovation (GE) | ||||||
MKTG 350 - Consumer Behavior | ||||||
MKTG 445 - Marketing Strategy | ||||||
MKTG 446 - Marketing Research | ||||||
Marketing Electives (12 credits)Choose 12 credits from the following: | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
MKTG 341 - Advertising Strategy | ||||||
MKTG 342 - Digital Marketing Strategy | ||||||
MKTG 343 - Retailing | ||||||
MKTG 344 - Sales Management | ||||||
MKTG 345 - Strategic Brand Management | ||||||
MKTG 360 - Professional Selling | ||||||
MKTG 370 - Professionalism in the Workplace | ||||||
MKTG 388 - Social Media and Content Marketing | ||||||
MKTG 440 - Supply Chain Management | ||||||
MKTG 450 - Marketing Analytics | ||||||
MKTG 452 - International Marketing | ||||||
MKTG 471 - Special Topics in Marketing | ||||||
MKTG 472 - Independent Study | ||||||
MKTG 481 - Marketing Study Abroad | ||||||
MKTG 488 - Final Honors Project | ||||||
MKTG 490 - Marketing Internship | ||||||
Digital Marketing Concentration (24 credits)All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful in today’s marketplace. This concentration focuses on expanding traditional marketing theories and practices to the digital space by analyzing online consumer behavior and designing advertising and promotional strategies through digital and social media. The concentration covers the latest forms of digital marketing including content marketing, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, marketing analytics, and mobile marketing among others. It equips you to measure the marketing impact and marketing effectiveness of digital strategies and initiatives. | ||||||
Required Courses (21 credits) | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
MKTG 101 - Creativity and Innovation (GE) | ||||||
MKTG 342 - Digital Marketing Strategy | ||||||
MKTG 350 - Consumer Behavior | ||||||
MKTG 388 - Social Media and Content Marketing | ||||||
MKTG 446 - Marketing Research | ||||||
MKTG 450 - Marketing Analytics | ||||||
MKTG 445 - Marketing Strategy | ||||||
Choose one course from the following list: (3 credits) | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
MKTG 341 - Advertising Strategy | ||||||
MKTG 343 - Retailing | ||||||
MKTG 344 - Sales Management | ||||||
MKTG 345 - Strategic Brand Management | ||||||
MKTG 350 - Consumer Behavior | ||||||
MKTG 360 - Professional Selling | ||||||
MKTG 370 - Professionalism in the Workplace | ||||||
MKTG 440 - Supply Chain Management | ||||||
MKTG 452 - International Marketing | ||||||
MKTG 471 - Special Topics in Marketing | ||||||
MKTG 472 - Independent Study | ||||||
MKTG 481 - Marketing Study Abroad | ||||||
MKTG 488 - Final Honors Project | ||||||
MKTG 490 - Marketing Internship | ||||||
Professional Sales Concentration (24 credits)Connecting buyers and sellers and bringing value to customers are vital to business success. This concentration provides the essential knowledge and skills required to begin professional careers in sales across a variety of contexts, career paths and industries. Sales representatives provide value for their business customers by satisfying needs and solving customer problems. In order to accomplish this, sales representatives develop strong relationships with their customers that are built on trust, cooperation, commitment and information. | ||||||
Required Courses (21 credits) | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
MKTG 101 - Creativity and Innovation (GE) | ||||||
MKTG 344 - Sales Management | ||||||
MKTG 350 - Consumer Behavior | ||||||
MKTG 360 - Professional Selling | ||||||
MKTG 370 - Professionalism in the Workplace | ||||||
MKTG 445 - Marketing Strategy | ||||||
MKTG 446 - Marketing Research | ||||||
Choose one course from the following list: (3 credits) | ||||||
Course Name | Term Taken | Grade | Gen Ed | |||
MKTG 341 - Advertising Strategy | ||||||
MKTG 342 - Digital Marketing Strategy | ||||||
MKTG 343 - Retailing | ||||||
MKTG 345 - Strategic Brand Management | ||||||
MKTG 388 - Social Media and Content Marketing | ||||||
MKTG 440 - Supply Chain Management | ||||||
MKTG 450 - Marketing Analytics | ||||||
MKTG 452 - International Marketing | ||||||
MKTG 471 - Special Topics in Marketing | ||||||
MKTG 472 - Independent Study | ||||||
MKTG 481 - Marketing Study Abroad | ||||||
MKTG 488 - Final Honors Project | ||||||
MKTG 490 - Marketing Internship | ||||||
Additional Degree RequirementsStudents must earn a major GPA of 2.250. The major GPA is defined as all courses in the B.B.A. core and all courses prescribed for the major. | ||||||
Open Credit Hours (54 credits)These credits can be used to fulfill additional courses, majors, minors, and/or REAL Curriculum requirements, including Foundational Writing and Foundational Math. | ||||||
Total Credits Needed for Degree 120 | ||||||
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