Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ Catalog: 2023-2024 Undergraduate Catalog Program: Design, B.S. (E, A, L) Minimum Credits Required:__________________

Design, B.S. (E, A, L)

  • Fashion Merchandising
  • Design Management Concentration

The Department of Design offers a Bachelor of Science degree with a concentration in Fashion Merchandising or Design Management. The undergraduate BS degree concentration in fashion merchandising prepares students for careers as professional buyers in the fashion industry; for careers in fashion merchandising and the merchandising of interior products; and a wide variety of allied professions related to the design industry. The undergraduate BS degree concentration in design management prepares students for careers in any business sector where design supports the efforts of the organization and where design strategy and activities are in keeping with the larger business strategy. It combines the design core classes coupled with minors from the Davis College of Business. Both concentrations provide “hands-on” experiences that enhance creativity and aesthetic sensibilities, while developing decision-making and creative problem-solving skills for accommodating all functional, technical, legal, and business concerns within a design solution. Radford University is accredited by National Association of Schools of Art and Design (NASAD).

REAL Curriculum

This major fulfills the E, A and L areas of the REAL Curriculum. Students learn that people are impacted by design every day. Students explore a broad range of design industries. Students learn design as a business, design psychology, the history and philosophy of design and create original work using the design process that is critiqued by their peers and design professionals.  Students understand and analyze how behaviors, beliefs, cultures and environments have an emotional impact how people think and act. Students explore how design thinking principles, humanistic inquiry and artistic expression can be utilized to solve real world problems both inside and outside their discipline. Student will learn how to apply the design process terminology to design solutions, analyze products and processes in the design industry and learn how they are applied in both interiors and fashion. Student will learn how the environment (interior and exterior) affects people at work, home and play.  Student are prepared for professional practice by taking a broad range of studio classes, interacting with the department’s Advisory Board every semester, and learning from a variety of guest artists, jurors, and speakers. An internship component is required in order for students to gain “hands-on” experience and acquire real on-the-job learning experiences. Students will reflect and analyze their own strengths and weaknesses within the professional context of their internship experience.

REAL Foundational Requirements

Foundational Writing (3 credits)

Course NameTerm TakenGradeGen Ed
ENGL 111 - Principles of College Composition (GE)

Foundational Math (3 credits)

Course NameTerm TakenGradeGen Ed
MATH 100 - Quantitative Reasoning (GE)
MATH 121 - Math Content for Teachers I (GE)
MATH 125 - Precalculus I (GE)

REAL Cornerstone Requirements

Writing Intensive (WI) Courses (6 credits)

Writing Intensive courses are denoted below with a (WI). Two writing intensive courses are required to graduate, with at least one at the 300- or 400-level.

General Education Requirements

General Education courses will be denoted below with a (GE). Students are required to take at least 30 credit hours of general education designated courses within their degree requirements. The Bachelor of Science in Design program includes 33-42 general education credits.

Major Requirements (77 credits)

B.S. Degree Requirements (6 credits)

Six credit hours of Marketing courses (for Fashion Merchandising these need to be at the 300-level).

Required Outside Coursework (9 credits)

Course NameTerm TakenGradeGen Ed
ART 215 - Art History Survey: Prehistory to Gothic (GE)
ART 216 - Art History Survey: Renaissance to Contemporary (GE)
ECON 105 - Principles of Macroeconomics (GE)

Design Core Courses (22 credits)

Course NameTerm TakenGradeGen Ed
DSN 100 - Design Fundamentals (GE)
DSN 110 - Introduction to Design (GE)
DSN 143 - Business of Design (GE)
DSN 173 - Design Psychology (GE)
DSN 220 - Media Presentation (GE)
DSN 223 - Textiles (GE)
DSN 340 - Pre-Internship Seminar
DSN 402 - Global Design Studio

Concentrations (40 credits)

Fashion Merchandising Concentration (40 credits)

Required Courses (40 credits)
Course NameTerm TakenGradeGen Ed
DSNM 107 - Visual Studio
DSNM 200 - Promotion for Design 2-D
DSNM 205 - Promotion for Design - 3-D
DSNM 247 - Merchandising Mathematics
DSNM 300 - Visual Merchandising Studio
DSNM 341 - Merchandising Internship
DSNM 345 - Buying and Procurement for Design
DSNM 403 - Senior Showcase and Portfolio
DSNM 440 - Design Products and Services
DSNM 442 - Economics of Design
DSNM 445 - Forecasting for Design
DSNF 350 - History of Fashion Design I (GE)
DSNI 355 - History of Interiors II (GE)
MKTG 340 - Principles of Marketing (GE)

Design Management Concentration (40 credits)

Required Courses (34 credits)
Course NameTerm TakenGradeGen Ed
DSNI 103 - Visual Thinking for Design or
DSNM 107 - Visual Studio or
DSNF 105 - Introductory Studio


DSNI 341 - Interior Design Internship
DSNI 355 - History of Interiors II (GE)
DSNI 445 - Professional Practice and Ethics
DSNF 350 - History of Fashion Design I (GE)
DSNM 442 - Economics of Design
ENTR 250 - Entrepreneurship and Innovation (GE)
ENTR 350 - Managing New Venture Creation
ENTR 450 - Owning and Managing a Business
MGNT 322 - Organizational Behavior (GE)
MKTG 340 - Principles of Marketing (GE)
MKTG 360 - Professional Selling
Support Electives (6 credits)

Choose six credits from the following courses:

Course NameTerm TakenGradeGen Ed
ACTG 211 - Fundamentals of Financial Accounting (GE)
COMS 114 - Public Speaking (GE)
COMS 225 - Introduction to Public Relations (GE)
COMS 235 - Writing for Public Relations
COMS 240 - Teamwork and Communication (GE)
COMS 330 - Communication Theory
LEAD 110 - Emerging Leadership
DSNF 200 - Sophomore Studio I
DSNI 125 - Technical Drafting
DSNI 200 - Sophomore Studio I
DSNM 200 - Promotion for Design 2-D
DSNM 205 - Promotion for Design - 3-D
SOCY 121 - Understanding Cultures (GE)
SOCY 301 - Culture Change and Globalization
Total Credits for B.S. Degree (120)

Additional Degree Requirements

The GPA in- major is 2.5 and is calculated from required courses with a DSN, DSNM, DSNF, or DSNI prefix. A minimum grade of C or higher is required in all 100 level Design courses (DSN, DSNF, DSNI, & DSNM).

Summer Internship is a requirement of the degree. This class is taken for credit in the summer between the student’s 3rd and 4th year. DSN 340 is a prerequisite for this requirement.

Open Credit Hours (43 credits)

These credits can be used to fulfill additional courses, majors, minors, and/or REAL Curriculum requirements, including Foundational Writing and Foundational Math.

Total Credits Needed for Degree 120

Additional Information

All incoming students are required to have laptops. For additional details, please see the Division of Information Technology’s website (Technology Purchases). All computer applications used for classes in this department operate in the Windows-based format. Windows based laptops are recommended. Macs need dual operating systems (Windows & Mac OS).