2013 - 2014 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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Undergraduate Program
The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, interactive marketing, advertising and promotion, logistics and supply chain management, retailing and sales.
Enrollment Restrictions
Enrollment in upper-division courses in the Department of Marketing (those prefixed by MKTG) is restricted to students who have completed the Pre-business Program and have been admitted to a business major.
Academic Programs
Marketing, B.B.A.
Marketing Minor
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