Jul 16, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Marketing


Maneesh Thakkar, Ph.D., Acting Chairperson
http://www.radford.edu/mktg

Undergraduate Program

The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, marketing communication, social media marketing, advertising, supply chain management, marketing analytics, and retailing and sales.

Academic Programs

Marketing, B.B.A. (R, A, L)  

Marketing Minor (A, L)