Marketing

Maneesh Thakkar, Ph.D., Acting Chairperson
http://www.radford.edu/mktg

Undergraduate Program

The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, marketing communication, social media marketing, advertising, supply chain management, marketing analytics, and retailing and sales.

Programs

*Programs may have different REAL designations based on the concentration(s) selected. Click on the major for more details.

• Marketing, B.B.A. (R, A, L)

To graduate with a minor, a student must have a 2.0 or higher GPA in all courses required for the minor, and should be officially registered for the minor at least one semester prior to graduation. Courses used to fulfill major or minor requirements cannot be used to fulfill concentrations or option requirements within Interdisciplinary Studies.

• Marketing Minor (A, L)