Marketing, B.B.A.

B.B.A. Degree

All requirements for majors in the Department Marketing are outlined below. Among the requirements are Required Courses (which may also be used to fulfill Core Curriculum requirements), Business Core courses, major courses and electives.

Core Curriculum Requirements (43-45 credits)

Includes 12 hours of Pre-Business  required courses. See Core Curriculum  courses.

Business Core Courses (27 credits)

After completion of all pre-business courses, students pursuing a B.B.A. degree are required to take the following courses:

• ITEC 281 - Data Management and Analysis with Spreadsheets
• BLAW 203 - Legal Environment of Business
• ECON 340 - Global Economy and Business
• MGNT 322 - Organizational Behavior
• MGNT 333 - Business Analytics for Decision Making
• MGNT 357 - Operations Management
• FINC 331 - Introduction to Business Finance
• MKTG 340 - Principles of Marketing
• MGNT 428 - Global Business Strategy

Required Courses (12 credits)

• MKTG 101 - Creativity and Innovation
• MKTG 350 - Consumer Behavior
• MKTG 445 - Marketing Strategy
• MKTG 446 - Marketing Research

Choose four courses from the following list: (12 credits)

• MKTG 341 - Advertising Strategy
• MKTG 342 - Internet Marketing
• MKTG 343 - Retailing
• MKTG 344 - Sales Management
• MKTG 345 - Integrated Marketing Communication
• MKTG 360 - Professional Selling
• MKTG 388 - Social Media Marketing
• MKTG 440 - Supply Chain Management
• MKTG 450 - Marketing Analytics
• MKTG 452 - International Marketing
• MKTG 471 - Special Topics in Marketing
• MKTG 481 - Marketing Study Abroad
• MKTG 490 - Marketing Internship

Electives (20 credits)

Total Credits Needed for Degree 120

Graduation Requirements

Students must have an overall grade point average GPA of at least 2.0 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, students must have at least an overall 2.0 major GPA. For the purpose of computing the major GPA, the major is defined all prebusiness and business core courses and the 18 to 30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, FINC, MGNT, or MKTG. Students earning a business minor must earn a GPA of at least 2.00 in the courses comprising the minor. Courses in a minor are defined under each category. At least 50 percent of the business courses required for a minor must be taken at Radford University.