Marketing, B.B.A.

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B.B.A. Degree

All requirements for majors in the Department Marketing are outlined below. Among the requirements are Required Courses (which may also be used to fulfill Core Curriculum requirements), Business Core courses, major courses and electives.

Core Curriculum Requirements (43-45 credits)

Includes 12 hours of Pre-Business required courses. See Core Curriculum courses.

Business Core Courses (27 credits)

All students pursuing a B.B.A. degree are required to take the following nine courses:

The following courses may be taken only after completion of all pre-business courses and admission to a business major:

Required Courses (12 credits)

Choose four courses from the following list: (12 credits)

Electives (20 credits)

Total Credits Needed for Degree 120

Graduation Requirements

Students must have an overall grade point average GPA of at least 2.0 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, students must have at least a 2.25 major GPA. For the purpose of computing the major GPA, the major is defined as all prebusiness and business core courses and the 18 to 30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, FINC, MGNT, or MKTG. Students earning a business minor must earn a GPA of at least 2.00 in the courses comprising the minor. Courses in a minor are defined under each category. At least 50 percent of the business courses required for a minor must be taken at Radford University.