Design, B.S.

B.S. Degree (120 credits)

The Fashion Merchandising Concentration provides a comprehensive education and prepares students for employment in management, retailing, merchandising and auxiliary fashion and interiors industries.

Students learn to identify, research, and creatively problem solve through a sequential series of courses that develop knowledge, skills, and creativity. Students will combine this concentration with courses in marketing. Radford University is accredited by National Association of Schools of Art and Design (NASAD).

Core Curriculum Requirements (30-36 credits)

All majors are required to take the following courses, and are encouraged to take them as part of their Core Curriculum  requirements.

• ART 215 - Art History Survey: Prehistory to Gothic
• SOCY 110 - Introduction to Sociology
• ECON 105 - Principles of Macroeconomics
• ART 216 - Art History Survey: Renaissance to Contemporary
• PSYC 121 - Introduction to Psychology

DSN Core (12 credits)

• DSN 100 - Design Fundamentals
• DSN 110 - Introduction to Design
• DSN 143 - Business of Design
• DSN 173 - Design Psychology
• DSN 340 - Pre-Internship Seminar

DSN Design Support Courses (8-9 credits)

• DSN 220 - Media Presentation
• DSN 223 - Textiles
• DSN 402 - Global Design Studio

DSNM Core (41 credits)

• DSNM 107 - Visual Studio
• DSNM 200 - Promotion for Design 2-D
• DSNM 205 - Promotion for Design - 3-D
• DSNM 247 - Merchandising Mathematics
• DSNM 300 - Visual Merchandising Studio
• DSNM 341 - Merchandising Internship
• DSNM 345 - Buying and Procurement for Design
• DSNM 403 - Senior Showcase and Portfolio
• DSNM 440 - Design Products and Services
• DSNM 442 - Economics of Design
• DSNM 445 - Forecasting for Design
• DSNF 350 - History of Fashion Design I
• DSNI 355 - History of Interiors II
• MKTG 340 - Principles of Marketing

B.S. Degree Requirements (6 credits)

Six credit hours of courses at the 300-level with the MKTG prefix.

Electives (10/11 credits)

Students following the Fashion Merchandising Concentration should consult their advisor in selecting electives to complete the 120 semester hours required for graduation”

Total Credits for B.S. Degree (120)

Major Grade Point Average

The GPA in- major must be 2.5 and is calculated from required courses with a DSN, DSNM, DSNF, or DSNI prefix.

B.S. Degree (120 credits)

The Design Management concentration provides a combination of design and business fundamentals. This degree track prepares students for management positions in design related industries. Students learn to facilitate, create, and maintain collaborative relationships among designers, clients, and administrators. Their contribution is an essential factor in the success of their organizations in business, design firms, project management, or industry related organizations. Mandatory minors in entrepreneurship and management are embedded into this curriculum. Radford University is accredited by National Association of Schools of Art and Design (NASAD).

Core Curriculum Requirements (30-36 credits)

All majors are required to take the following courses, and are encouraged to take them as part of their Core Curriculum  requirements.

• ART 215 - Art History Survey: Prehistory to Gothic
• SOCY 110 - Introduction to Sociology
• ECON 105 - Principles of Macroeconomics
• ART 216 - Art History Survey: Renaissance to Contemporary
• PSYC 121 - Introduction to Psychology

DSN Design Support Courses (9 credits)

• DSN 220 - Media Presentation
• DSN 223 - Textiles
• DSN 402 - Global Design Studio

Design Management (34 credits)

• DSNI 103 - Visual Thinking for Design or
• DSNM 107 - Visual Studio or
• DSNF 105 - Introductory Studio

•  

• DSNI 341 - Interior Design Internship
• DSNI 355 - History of Interiors II
• DSNI 445 - Professional Practice and Ethics
• DSNF 350 - History of Fashion Design I
• DSNM 442 - Economics of Design
• ENTR 250 - Entrepreneurship and Innovation
• MGNT 322 - Organizational Behavior
• ENTR 450 - Owning and Managing a Business
• ENTR 350 - Managing New Venture Creation
• MKTG 340 - Principles of Marketing
• MKTG 360 - Professional Selling

Support Electives (6 credits)

Choose from:

• ACTG 211 - Fundamentals of Financial Accounting
• COMS 114 - Public Speaking
• COMS 240 - Teamwork and Communication
• COMS 225 - Introduction to Public Relations
• COMS 330 - Communication Theory
• COMS 235 - Writing for Public Relations
• LEAD 110 - Emerging Leadership
• DSNF 200 - Sophomore Studio I
• DSNI 125 - Technical Drafting
• DSNI 200 - Sophomore Studio I
• DSNM 200 - Promotion for Design 2-D
• DSNM 205 - Promotion for Design - 3-D
• SOCY 121 - Understanding Cultures
• SOCY 301 - Culture Change and Globalization

B.S. Required Courses (6 credits)

 Select any two additional MKTG classes to complete the minor in Marketing.

Electives (9-10 Credits)

Students following the Design Management concentration should consult their adviser in selecting electives to complete the 120 semester hours required for graduation.

Total Credits for B.S. Degree (120)

Major Grade Point Average

The GPA in- major is 2.5 and is calculated from required courses with a DSN, DSNM, DSNF, or DSNI prefix.