Feb 28, 2024  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Management, B.B.A. (R, A, L)

Return to {$returnto_text} Return to: Academic Programs


The major in management provides business and organizational skill sets to apply to the process of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management encompasses the deployment and coordination of resources: human, financial, technological and natural. Management requires an ethical commitment, a firm grasp of stakeholder needs, strong people skills and a healthy work/personal life balance. Management majors can also pursue specialty areas of focus such as logistics, supply chain, sales, banking, retail, real estate, event planning, public relations, music, project management, sports management, information systems and many more by adding a specialty minor to the major. 

REAL Curriculum

This major fulfills the R, A and L areas of the REAL Curriculum. Students develop scientific and quantitative reasoning by applying statistical and mathematical models to assist decision makers in solving business problems.  The interaction of cultures and behaviors are examined within the contexts of the domestic and global economic environment, individual and group behavior in organizations, and the practices used by organizations to create value, enhance satisfaction, and manage customer relationships.  The exploration of professional practice occurs through the application of knowledge, skills, and critical reflection in the various business disciplines. Students need majors and/or minors to fulfill the E area to complete the REAL Curriculum requirements.

REAL Foundational Requirements

Foundational Math (3 credits)

REAL Cornerstone Requirements

Writing Intensive (WI) Courses (6 credits)

Writing Intensive courses are denoted below with a (WI). Two writing intensive courses are required to graduate, with at least one at the 300- or 400-level.

General Education Requirements

General Education courses will be denoted below with a (GE). Students are required to take at least 30 credit hours of general education designated courses within their degree requirements. The Management major includes 33 general education credits.

Major Requirements (63-69 credits)

Concentrations (21-27 credits)

Management Concentration (21 credits)

Entrepreneurship Concentration (21 credits)

In addition to the skill sets provided above to all management majors, those taking the entrepreneurship concentration learn the skills and mindset needed to effectively create, own, and manage their own business.

Degree Completion Concentration (27 credits)

This major is intended for students seeking to earn a business degree online (the B.B.A. in Management) to serve the needs of individuals who: (1) have completed an eligible transferrable Associate’s Degree (does not include the Applied Science degree) or are within 6 hours of completing their core curriculum/general education requirements, or (2) wish to be readmitted to Radford University who are within 6 hours of completing their core curriculum/general education requirements. This major is only available for transfer and readmitted students who are unable to complete a business degree on campus.

Required Courses (27 credits)

  • Courses selected from the following prefixes: ACTG, ECON, FINC, MGNT/ENTR, and MKTG, where:
    • A minimum of 3 credit hours are taken from each prefix
    • No more than 9 credit hours are taken from the same prefix
    • A minimum of 18 credit hours must be taken at the 300 or 400 level

Additional Degree Requirements

Students must earn a major GPA of 2.25.  The major GPA is defined as all courses in the B.B.A. core and all courses prescribed for the major. 

Open Credit Hours (51-57 credits)

These credits can be used to fulfill additional courses, majors, minors, and/or REAL Curriculum requirements, including Foundational Writing and Foundational Math.

Total Credits Needed for Degree 120

Return to {$returnto_text} Return to: Academic Programs