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Apr 28, 2024
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MKTG 350 - Consumer Behavior Credits: (3) Instructional Method: Three hours lecture. Prerequisites: Junior standing and MKTG 340 . A study of consumer purchase decision process, the variables that affect consumer behavior, and the utilization of the knowledge of consumer behavior in the development of effective marketing strategies. This course draws heavily on such social science disciplines as psychology, sociology, cultural anthropology and economics.
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