Dec 22, 2024  
2011 - 2012 Undergraduate Catalog 
    
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2011 - 2012 Undergraduate Catalog [ARCHIVED CATALOG]

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COMS 273 - Advertising Account Planning

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: COMS 173 .
Analysis of advertising from an account planning function, that is, creating insights for advertising strategy.”


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