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Dec 21, 2024
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COMS 373 - Advertising Media Planning Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: and , or permission of instructor.
Examines variety of local and national sales methods, market research, demography, sales planning, organization and management. Includes writing for sales campaigns, preparation of presentations, production and placement of advertisements, development of client relations and follow-up service.
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