May 23, 2025  
2015 - 2016 Undergraduate Catalog 
    
2015 - 2016 Undergraduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

COMS 444 - Media Management

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: COMS 130  and COMS 330 , or permission of instructor.
Examination of duties, responsibilities and skills necessary for efficient management of media. Emphasis placed on economic contingencies, media law, advertising, ratings, physical systems procurement and personnel decision-making.



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