Apr 23, 2024  
2018 - 2019 Graduate Catalog 
    
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2018 - 2019 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 612 - Global Market Research

Credits: (3)
Instructional Method: Three hours lecture.
Prerequisites: MBA status and permission of instructor.
Provides MBA students an opportunity to participate in international market research. Students conduct an in-depth analysis of foreign markets to determine market potential and to develop strategies for Virginia firms to enter or expand specific markets.


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