MKTG 340 - Principles of Marketing (GE)

Credits: (3)

Instructional Method: Three hours lecture.
Examines the marketing principles, concepts, and practices used by organizations to create value, enhance satisfaction, and manage customer relationships. The course emphasizes how to develop, position, price, distribute, communicate, and promote an organization’s offerings to selected target markets in a dynamic global environment.

Note(s): General Education and Cultural or Behavioral Analysis designated course. A business core requirement.