MKTG 342 - Digital Marketing Strategy

Credits: (3)

Instructional Method: Three hours lecture.
Prerequisites: MKTG 340.
Introduction to the rapidly evolving world of digital marketing. The opportunities, problems, tactics and strategies associated with incorporating digital methods into the marketing function are examined. Emphasis is placed on experiential learning and the latest technological aspects of marketing in the online environment.

Note(s): Applied Learning designated course.