Oct 18, 2024  
2023-2024 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Graduate Study
  Academic Calendar
  Graduate Degrees
  General Information
  Campus Life
  Admissions
  Application Requirements
  International Student Information
  Fees and Financial Information
  Academic Policies
  Retention and Graduation Policy
  Academic Colleges
  Artis College of Science and Technology
  Davis College of Business and Economics
  College of Education and Human Development
  College of Humanities and Behavioral Sciences
  College of Nursing
  College of Visual and Performing Arts
  Waldron College of Health and Human Services
  Academic Programs
  Courses
  Board and Administration
  My Portfolio
HELP
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 658 - Service and Product Innovation for Organizations

Credits: (3)
Instructional Method: Lecture
Prerequisites: MBA Status
Examines practice and theory of service and product innovation in organizations with emphasis on novel or radical innovation and experimental approaches. Concepts such as design thinking, open innovation, lean innovation, agile innovation and co-creation will be discussed, applied, and contrasted to traditional new product development approaches.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)